Google Ads Automation and AI – the only way is forward
Well, it would be amiss of us to NOT to touch one of the most talked about topic of 2023 (no its not Chat.gpt) and explore how automation and AI are impacting the digital marketing landscape. At PayPerClick, we are seeing a lot of changes and essentially, we feel we
Google Ads – Primary and Secondary
A critical part of campaign optimisation is ensuring that the platform algorithms are optimised for the right business objectives. Google seems to love to add or change features and terminology in Google Ads – especially in the conversions section. Sometimes we can see new conversion goals at we are pretty
Is Paid Search Dead?
We’ve been in the Search Engine Marketing business for over 15 years and today, we find ourselves increasingly challenged by our existing and potential customers on whether or not Paid Search, particularly on Google, has had its heyday and is still relevant. When Paid Search was in its infancy, it was
Stop Wasting Money on the Wrong Traffic
Ever wondered why your campaigns are driving clicks but not results? Digital performance is arguably the most measurable and accountable marketing activity and can reap great returns on investment. However, if not managed well, it can often fall short of expectations. From an eagle view, it isn’t always easy to
The Benefits of Google Ads New Interface
The transition towards the new Google Adwords comes with a new name “Google Ads” and a dashboard experience with newer capabilities and a phase out of a few previous resources. The main purpose of this change is to help assist advertisers with the ever-growing complexities of paid search advertising by
Important Changes to Google Ad Grants for 2018: are you compliant?
Google Ad Grants is a donation program that provides up to $10,000 advertising per month to eligible Non-Profit organizations. In 2018, there has been new changes to the Google Ad Grants ad requirements.
Top 5 Google Ads Mistakes
We are asked every week to take over and manage a Google AdWords campaign that has been setup by a client that has not gone well. Anyone can setup a Google AdWords campaign? Right? It’s easy – just ask Google. Easy to set up the account incorrectly and cost a
Google AdGrants For Not For Profits
In 2019, PayPerClick helped our Not For Profits (NFP) clients take advantage of over $450,000 in FREE DIGITAL MEDIA provided by the Google Ad Grants programme. The Google Ad Grants programme provides eligible not for profit organisations with up to US$10,000 in free Google media spend per month on Google AdWords
Google Ads – Trouble Shooting Poor Performance
Finding the cause of a downward trend or lower performance campaign requires deep diving into several different areas to identify and resolve the issue.
Top Google Ads Mistakes
These are the top mistakes you need to cease making now in Google Ads accounts to stop wasting money and get a better performance from your advertising budget.