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PayPerClick

Site Migration SEO

Rebuild Without Losing Rankings

Most rankings lost in a rebuild are lost in the redirect map. We plan and check migrations so search visibility carries across to the new site, whether you are changing design, platform or domain.

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Why Choose PayPerClick For Your Site Migration

We have moved Australian websites between platforms since 2002, including ecommerce catalogues, multi location sites and full rebrands. Migration is a process problem as much as a technical one. The sites that hold their rankings are the ones where the mapping was signed off before launch, not corrected afterwards.

Site Migration

For Businesses Changing Platform, Design Or Domain

A migration puts everything you have earned in search at risk in a single deployment. Done properly it is also the best opportunity you will get to fix site structure, consolidate weak pages and improve speed. We plan for both.

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  • Businesses replatforming or rebuilding
  • Companies rebranding or changing domain
  • Sites merging or splitting properties

How we work

01

Benchmark Current

Before State

  • • Full crawl and index snapshot
  • • Ranking and traffic baseline
  • • Top page inventory
  • • Backlink mapping
  • • Conversion baseline

02

Plan Structure

New Architecture

  • • URL structure
  • • Page consolidation decisions
  • • Navigation and internal linking
  • • Content carry over
  • • Schema plan

03

Map Redirects

One To One

  • • Complete redirect map
  • • Legacy URL discovery
  • • Parameter and pagination handling
  • • Chain and loop removal
  • • Sign off before build freeze

04

Test Staging

Pre Launch

  • • Staging crawl
  • • Robots and index directives
  • • Metadata carry over
  • • Speed and Core Web Vitals
  • • Redirect testing

05

Launch Controlled

Go Live

  • • Index directive release
  • • Sitemap submission
  • • Live redirect verification
  • • Search Console updates
  • • Immediate error monitoring

06

Monitor After

Recovery Watch

  • • Daily index monitoring
  • • Ranking comparison to baseline
  • • Crawl error resolution
  • • Traffic and conversion tracking
  • • Ninety day review

The PayPerClick Difference

The redirect map is signed off before the build is frozen, the staging site is crawled before launch, and the live site is monitored daily through the first fortnight. That sequence is what protects rankings through a rebuild.

Mapped Early

Redirects agreed before build freeze

Staging Tested

Crawled and checked before go live

Monitored After

Daily checks through the first fortnight

Since 2002

Migrations across every common platform

Industries we work with

Arts, Theatre and Live PerformanceEcommerce and Online RetailFinancial and Professional ServicesHotels, Tourism and HospitalityConstruction and TradesHealth, Wellness and CareEducation and TrainingTechnology and SaaSProperty and Real EstateManufacturing and IndustrialNot for Profit and AssociationsAutomotive and Transport

Frequently asked questions

A properly planned migration protects rankings. Short term fluctuation for a week or two is normal while Google recrawls the new structure, but sustained loss almost always traces back to redirects that were missed, or applied after launch rather than before it.
As early as possible, ideally while the site structure is still being decided. Involving search after the design is signed off means retrofitting, and retrofitting is where URL structures and content decisions end up being made twice.
Often yes. Platform changes frequently alter trailing slashes, case sensitivity, pagination and parameter handling even when the visible URL looks identical. A crawl comparison catches these before they become 404 errors that quietly remove pages from the index.
We benchmark what has been lost, rebuild the redirect map from archived crawls and backlink data, then fix the highest value URLs first. Recovery is usually possible, though it takes longer and costs more than doing it correctly the first time.
Expect four to eight weeks for rankings to stabilise on a standard business site, and up to three months on a large ecommerce catalogue. We compare performance against the pre launch baseline at thirty, sixty and ninety days rather than reacting to the first fortnight.
Yes. We provide the redirect map, the structural requirements and the pre launch checks, and your developer implements them. We then verify everything on staging before go live and monitor after launch.

Plan The Migration Before You Build

We will review the rebuild plan, map the redirects and test the staging site before it goes live.

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