Email Marketing

Advertising with Email Direct Marketing (EDM)

EDMs (short for electronic direct mail) are great for building customer relationships, brand loyalty and generating leads. Email marketing is an important cost effective communication channel used to deliver relevant and customised content to targeted audiences.

EDMs can be used to:

• Communicate regularly with customers via e-newsletters keeping your brand top of mind
• Announce sales and promotions and drive conversions
• Announce new product releases
• Invite customers to events

What are the benefits of using Email Direct Marketing?

• Cost efficient – EDMs are a very cost effective means of reaching an audience as compared to traditional direct marketing such as printed mail outs.
• Fast turnaround – Campaigns can be set up and implemented in a short timeframe.
• Environmentally friendly – No printing, transport and disposal required.
• Reach – Reach existing users on your database or target an industry specific database list.
• Measurable – data gathered can help to inform future campaigns and marketing activities and enable you to calculate an exact return on investment.
• Personalised – Advertisers can send personalised communications fostering a better user experience increasing the likelihood of conversions.

How PayPerClick Can Help

PayPerClick are a team of Digital Marketing specialists experienced in setting up, managing and tracking Email Direct Marketing campaigns. We use email marketing best practices to ensure your campaign follows industry standards and achieves the best result for your marketing investment.

The PayPerClick team will work closely with you to define your goals and recommend the best strategy to achieve them. We will ensure you get the most out of your marketing budgets by closely managing and optimising your campaigns performance and providing accountable, transparent reporting.