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PayPerClick

Tracking and Reporting

Data You Can Act On

Accurate tracking is the key to successful digital marketing. Algorithms need accurate triggers to optimise campaign spend, and reporting built on faulty conversions is wrong before anyone reads it. We fix the measurement first, then build reporting that answers the commercial questions.

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Why Choose PayPerClick For Tracking And Reporting

We audit tracking setups every week and see the same faults repeatedly. Relying on this data to make spending decisions since 2002 means we treat measurement as engineering, with documentation, validation and monitoring, rather than a tag dropped in at launch.

Tracking and Reporting

When The Numbers Do Not Add Up

Conversions firing on page load. The same enquiry counted three times. Google Ads and GA4 reporting different figures with no explanation. Until that is corrected, bidding algorithms are optimising towards the wrong signal and every report is built on top of it.

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  • Businesses with conflicting platform numbers
  • Companies that have migrated to GA4
  • Advertisers optimising against unreliable data

How we work

01

Audit Setup

Current State

  • • Tag inventory
  • • Conversion action review
  • • Duplicate detection
  • • Attribution settings
  • • Platform comparison

02

Design Measurement

Plan First

  • • Business questions
  • • Event taxonomy
  • • Conversion definitions
  • • Value assignment
  • • Documentation

03

Implement Tracking

Clean Build

  • • Tag Manager configuration
  • • GA4 events
  • • Enhanced conversions
  • • Call tracking
  • • Form and CRM integration

04

Go Server Side

Signal Quality

  • • Server side tagging
  • • Conversions API
  • • Consent mode
  • • Data layer setup
  • • Match quality improvement

05

Validate Data

Prove It Works

  • • Preview and debug testing
  • • Cross platform reconciliation
  • • Live transaction checks
  • • Ongoing monitoring
  • • Alerting

06

Build Reporting

Commercial View

  • • Looker Studio dashboards
  • • Channel contribution
  • • Cost per acquisition
  • • Revenue reporting
  • • Monthly commentary

The PayPerClick Difference

We treat tracking as engineering, not as a checkbox on a launch list. Every setup is documented, tested against live transactions and monitored, so when a number looks wrong you can find out why.

Documented

A measurement plan, not just tags

Algorithm Ready

Accurate triggers for bidding to optimise against

Validated

Tested against real transactions

One Dashboard

Every channel in a single view

Industries we work with

Arts, Theatre and Live PerformanceEcommerce and Online RetailFinancial and Professional ServicesHotels, Tourism and HospitalityConstruction and TradesHealth, Wellness and CareEducation and TrainingTechnology and SaaSProperty and Real EstateManufacturing and IndustrialNot for Profit and AssociationsAutomotive and Transport

Frequently asked questions

They use different attribution models and reporting windows. Google Ads credits the date of the click, GA4 credits the session, and each handles cross device journeys differently. A gap of ten to twenty per cent is normal. A large or unexplained gap usually points to a configuration problem worth investigating.
Because bidding is automated. Smart Bidding and Performance Max optimise towards whatever you have told them a conversion is. If the trigger is wrong, the algorithm will spend your budget very efficiently chasing the wrong outcome, and it will do so faster than anyone can correct manually.
Yes. Rebuilding setups installed by someone else is a large part of what we do. We audit what exists, keep what works, correct what does not and document the result so the next person can follow it.
Consent mode adjusts tag behaviour based on what a visitor has agreed to, while preserving modelled conversion data so your reporting stays usable. It matters for both privacy compliance and measurement accuracy, particularly in markets where consent rates are low.
Common signs are conversion counts that look too high, conversions recorded within seconds of a click, platform figures that never reconcile, or a conversion rate that does not match the enquiries your sales team actually receives. A short audit answers it definitively.
Yes, in Looker Studio, pulling every channel into a single view with written monthly commentary rather than numbers on their own. The commentary explains what changed and what we are doing about it.

Find Out If Your Data Is Right

A short tracking audit will tell you whether the numbers you report on every month can be trusted.

Book a Tracking Audit02 9970 8486