41% OF AUSTRALIAN MARKETING BUDGETS ARE BEING WASTED.
This report reveals common ways businesses are actively wasting marketing budgets costing Australian businesses billions of dollars in wasted media spend.
Challenge your team and agencies and get answers to questions even if you are not a techy or an expert in digital. Know the right questions to ask to refocus priorities, refocus efforts, and reduce marketing budget waste.
From poorly set-up tracking, content that no one ever sees, over-priced creative, misguided budget allocation mismanagement, and biased ad platforms – the money that is being wasted is jaw-dropping.
Bring the focus back to the channels and campaign types that are accountable and maximise spend on those that are driving business growth.