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PayPerClick

Social Media

Creative That Earns Attention

On paid social, creative is the single biggest lever and the one most advertisers under invest in. With targeting increasingly automated, the opening seconds of an ad carry more weight than they used to. We plan, produce and test enough creative to find what works, alongside the structure, offer and tracking that decide the rest.

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Why Choose PayPerClick For Social Media

Our creative team sits with the media buyers, so every piece is briefed on what actually performed last month. Working in performance marketing since 2002 means we design against the metric as well as the brand, and we can show you which hook did the work.

Social Creative

For Brands Ready To Scale Paid Social

Paid social reaches more Australians than any other advertising channel, with audience targeting precise enough to put your offer in front of the right people. The brands that get the most from it plan a pipeline of new assets to a social media calendar, test them properly and rotate before performance drops.

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  • Brands ready to use paid social as a growth channel
  • Businesses without in house design
  • Advertisers scaling paid social spend

How we work

01

Review Performance

What Works Now

  • • Existing creative analysis
  • • Fatigue indicators
  • • Winning hook patterns
  • • Format performance
  • • Competitor review

02

Develop Concepts

Ideas First

  • • Hook development
  • • Offer framing
  • • Message angles
  • • Format selection
  • • Concept testing plan

03

Produce Assets

Content Schedule

  • • Static designs
  • • Short form video
  • • Carousels
  • • Ad copy variants
  • • Platform sizing

04

Test Structured

Learn Fast

  • • Concept testing
  • • Hook variations
  • • Format comparison
  • • Audience response
  • • Clear kill rules

05

Rotate Creative

Fatigue Management

  • • Frequency monitoring
  • • Scheduled refresh
  • • Winner variations
  • • Retired asset library
  • • Seasonal planning

06

Report Insight

Creative Learnings

  • • Performance by asset
  • • Hook analysis
  • • Format findings
  • • Recommendations
  • • Next round brief

The PayPerClick Difference

Creative is planned to a social media calendar and tied to campaign performance rather than produced as one off design jobs. The feedback loop between what performs and what gets made next is the point.

Planned Calendar

Content scheduled, not improvised

Platform Native

Made for each feed, not resized

Performance Led

Each round briefed on the last

Copy Included

Ad copy written alongside the creative

Industries we work with

Arts, Theatre and Live PerformanceEcommerce and Online RetailFinancial and Professional ServicesHotels, Tourism and HospitalityConstruction and TradesHealth, Wellness and CareEducation and TrainingTechnology and SaaSProperty and Real EstateManufacturing and IndustrialNot for Profit and AssociationsAutomotive and Transport

Frequently asked questions

For active paid social, six to twelve. Enough to test properly, not so many that nothing gets a fair run. The right number depends on spend, because a larger budget cycles through creative faster and fatigues it sooner.
Yes. Short form video and motion graphics, plus creator sourced content where it suits the brand. Video generally outperforms static on Meta and TikTok, though strong static still wins in some categories and costs far less to iterate on.
Yes. We work within them, and we will flag where a guideline is holding performance back so you can make an informed decision rather than discovering it in the results.
We produce the creative and build the social media calendar. Community management and scheduling can be included on request, and many clients run the day to day themselves using the calendar we provide.
Rising frequency alongside falling click through rate and rising cost per acquisition, usually in that order. We monitor these continuously and schedule refreshes before performance drops rather than after the numbers have already moved.
You do, including full source files, so anyone can pick it up and adapt it later.

Get Creative That Performs

Send us your current ads and we will tell you whether creative fatigue is driving your costs up.

Book a Call02 9970 8486