Google Partner · Established 2002 · Sydney, Australia
Google Partner · Established 2002 · Sydney, Australia
Digital Marketing Performance Audit
A Digital Performance Audit gives marketers and business owners a clear, data driven view of the website, tracking and digital visibility. It identifies issues, evaluates performance and shows what will have the most impact.
We complete a limited number of audits each month. This is a specialised service delivered by our senior team, not an automated report.
Wastage meter
AUD · per year
$6.00bn
wasted on digital marketing nationally
Source: Australian Marketing Institute.
How much is being wasted
Poor targeting, inaccurate tracking, ineffective campaigns, weak conversion paths and missed search opportunities can quietly consume marketing budgets.
When everything is running at once, it can be difficult to see what is genuinely driving results and what is simply costing money.
That is what our audit is designed to uncover.
$6 billion
estimated digital marketing spend wasted in Australia each year
43%
of marketing budgets potentially wasted
Who it is for
01
CMOs and senior marketing leaders who need an independent view of digital performance, where budget is working, where it may be wasted and what to prioritise next.
02
Marketing managers moving into a new business or role who need a clear view of digital activity to date: what is working and what is not.
03
When digital activity or your website is underperforming and you need to understand why, what needs fixing and where the opportunities are.
What you receive
The audit is a deliverable, not a sales call with a document attached.
We do not need access to your accounts to get started.
Checklist
Each area is worked through against a detailed checklist built since 2002.
Your Senior Digital Specialist
Digital Director and Co-Founder, PayPerClick
Sue has worked in digital marketing since 1998 and co-founded PayPerClick in 2002. She works across digital strategy, Google Ads, SEO, analytics, websites, ecommerce and digital performance.
Sue completes the audit herself and leads your 45 minute insights and recommendations meeting, so you are talking to the person who looked at your accounts. She will show you what is working, where budget may be going to waste and what your business should prioritise next.
Google Ads · SEO · Analytics · AI and GEO · Digital Strategy
Because Sue completes every audit personally, we take on only a small number each month.
The meeting
You do not just get a document.
We book a 45 minute meeting and take you through what we found, what it means and what to do first. The findings are yours to keep, whether or not you go on to work with us.
Takes a few minutes to request. We do not need access to your accounts to get started, and we only take on a limited number of audits each month.