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PayPerClick
Sydney CBD skyline at night during Vivid, with turquoise light installations

Sydney digital performance agency. Est 2002.

Full-Service, Performance Driven Digital Marketing Agency

Established in 2002. An experienced senior team of specialists across paid media, SEO, content and development, with clear reporting and advice you can act on.

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Established 2002Google PartnerData Driven StrategyIn House Specialists

What we do

Four disciplines. One performance team.

Paid Media

Campaigns managed for return, not for activity.

  • • Google and Microsoft search
  • • Shopping and Performance Max
  • • Meta and LinkedIn
  • • Budget and bid strategy
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SEO and AI

Visibility in Google, and in the AI answers people now read.

  • • Technical and on-page SEO
  • • AI search visibility
  • • Local and multi-location SEO
  • • Keyword and content strategy
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Content

Copy and creative built to convert, not to fill space.

  • • Website and landing page copy
  • • Social and ad creative
  • • Content audits
  • • Ongoing production
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Web and Data

Sites that load fast and measure accurately.

  • • Next.js, WordPress and Shopify builds
  • • GA4 and Tag Manager
  • • Conversion tracking
  • • Reporting dashboards
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The problem

$6 billion wasted on digital advertising in Australia each year.

Australian businesses wasted 43% of their digital advertising budget in the last full year measured. Four dollars in every ten, lost to inaccurate tracking, unreviewed campaigns, automated bidding left unchecked and landing pages that lose the sale after the click.

Source: Australian Marketing Institute.

How we work

We fix the foundations first.

01

Track it properly

If the data is wrong, every decision after it is wrong. We validate events, conversions and attribution before we touch a campaign.

02

Cut the waste

Search terms, audiences, placements and devices that spend without returning are removed. Misconfigured channel and budget weighting is corrected. On most accounts this releases budget that can be put back to work.

03

Weight the budget

Money moves to the channels, campaigns and products that return. Reviewed monthly, not once a year.

04

Engineer the conversion

The click is the cheap part. We rebuild the landing experience so more of the traffic you already pay for turns into enquiries, sales and revenue.

2002

Founded

Sydney

Based Team

4.9★

Google Rating

60+

Active Clients

PayPerClick team in the Sydney office

Who we are

Since 2002. Senior team led. Data driven.

PayPerClick has been running digital campaigns for Australian businesses since 2002. We are based on Sydney's Northern Beaches with an in-house team across paid media, SEO, content, creative and development. You deal directly with the specialists doing the work, and you get the reporting whether the month was good or bad.

About PayPerClick

One hour with a senior strategist.

A senior strategist reviews your website, campaign performance, tracking setup, search visibility and closest competitors. You leave with a priority list of the actions that will make the most difference. Free, with no obligation.

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Latest news and insights

Insights on wastage, AI search and running accounts that return.

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Paid Media

Where digital ad budgets actually leak

Poor setup, set and forget management, and a lack of structure and skill. That is where the 43% wastage figure comes from.

Read →

SEO and AI

AI Overviews are taking clicks, not rankings

Stable rankings with falling clicks usually means someone else is answering the question before the results page. Here is what to do next.

Read →

Agency

What a free strategy session should produce

A discovery call should end with written next steps you can act on. Here is the standard we use.

Read →

Frequently asked questions

We are a full-service digital performance agency covering paid media, SEO, AI search visibility, content and creative, website development and conversion tracking. Most clients engage us across two or three of these, with paid media and SEO run together as a single strategy rather than separate programmes. Everything is delivered in house by our Sydney team, and we have been doing this since 2002.
It depends on your margins, your market and what a customer is worth to you. As a guide, you need enough budget to hold a consistent position on the searches that actually drive enquiries, which in most competitive Australian categories starts in the low thousands per month. Spreading a small budget thinly across a wide keyword set rarely works. We model the numbers for your market before you commit, so the budget is set against an expected return.
We ask for a minimum of three months, which is the time needed to correct tracking, restructure an account and see the result. After that you can move to a six or twelve month agreement, which usually comes with better rates. You can cancel at any time with 30 days notice, and you keep full ownership of every account and asset.
Paid media improvements usually show within four to six weeks, once tracking is corrected and wasted spend is removed. SEO and AI visibility generally take three to six months for early movement and around twelve months for meaningful commercial results in a competitive market. We set milestones at each stage so progress is visible before the rankings move.
Yes. Our office is on Sydney's Northern Beaches and we work with clients across Australia and New Zealand. Most communication happens over video calls and shared reporting dashboards, so location makes no difference to how closely we work together.
It is the work of making your business visible when people ask ChatGPT, Gemini, Perplexity or Google AI Overviews instead of running a standard search. Those answers cite a small number of sources, and being one of them depends on how your content is structured and how consistently your business information appears online. People now find solutions, services and products through natural language questions in AI. Every business should be optimising for that now.
We work on both retainers and media percentages, depending on your budget and the planned scope of work. The number depends on how many channels you run, the size of the accounts and how much content or development is included. Request a no obligation quote and we will scope it against your account.