Google Remarketing helps you advertise to online users who have visited your website or used your smartphone app before, even if they didn’t make a purchase. Your ads can appear and reappear as these users browse websites that are part of the Google Display Network, or as they search using terms that match your specific keyword lists.
You can even take it one step further with Dynamic Remarketing, by including specific products or services that people have viewed before, or just remarket to mobile apps, Google searches and videos users.
How it works
Google remarketing allows advertisers to specifically target groups of users who are more likely to make a purchase online as they have already shown an interest in the product or service.
Remarketing campaigns generally have different objectives and goals to a straight Search campaign however it can be very easy to waste money remarketing if it is not setup and managed correctly. PayPerClick are experienced in getting the most out of the Google Remarketing and will manage and track your campaign budget and performance.