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PayPerClick

Paid Media Management

Every Dollar Accounted For

Paid media should be the easiest channel to hold to account. We manage search, shopping and social campaigns across every major platform, with accurate tracking and budget that moves to whatever is returning.

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Why Choose PayPerClick For Your Paid Media

We have been buying paid media since 2002, through every major platform change from manual bidding to Performance Max. Search, shopping and social are each run in house by a specialist in that channel. The landscape keeps changing, and we stay skilled and up to date with every development so performance stays consistent.

Paid Media

Paid Media Designed for Business Outcomes

Most accounts we take over are not broken. They are overdue for a structured review. We start by identifying what is being wasted, then rebuild the account around the campaigns that return, with tracking, structure and budget set against commercial outcomes.

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  • Businesses spending without a clear return
  • Marketing managers inheriting an existing account
  • Companies looking for a more accountable agency partner

How we work

01

Audit Account

Baseline First

  • • Spend and return review
  • • Conversion accuracy check
  • • Search term waste
  • • Account structure review
  • • Competitor benchmark

02

Fix Tracking

Data Integrity

  • • GA4 event validation
  • • Conversion action review
  • • Offline conversion import
  • • Attribution settings
  • • Platform data alignment

03

Rebuild Structure

Campaign Architecture

  • • Campaign and ad group logic
  • • Match type strategy
  • • Negative keyword framework
  • • Audience segmentation
  • • Budget separation

04

Sharpen Creative

Message Testing

  • • Responsive search assets
  • • Ad extension coverage
  • • Social creative rotation
  • • Landing page alignment
  • • Ongoing testing

05

Control Spend

Budget Discipline

  • • Bid strategy selection
  • • Budget pacing
  • • Device and location adjustments
  • • Dayparting
  • • Waste removal

06

Report Clearly

Commercial Reporting

  • • Revenue and lead reporting
  • • Cost per acquisition
  • • Channel contribution
  • • Monthly review call
  • • Agreed next actions

The PayPerClick Difference

Every account is reviewed against the commercial numbers that matter to you. We work as one team to build robust digital solutions, including when the right answer is to spend less.

Senior Managed

Experienced specialists on your account

Tracking First

Data validated before we optimise

Flexible Terms

Three month minimum, then six or twelve month options

Full Transparency

You own every account, always

Industries we work with

Arts, Theatre and Live PerformanceEcommerce and Online RetailFinancial and Professional ServicesHotels, Tourism and HospitalityConstruction and TradesHealth, Wellness and CareEducation and TrainingTechnology and SaaSProperty and Real EstateManufacturing and IndustrialNot for Profit and AssociationsAutomotive and Transport

Frequently asked questions

It depends on your margins, your market and what a customer is worth. As a starting point, the budget needs to be enough to hold a consistent position on the searches that actually drive enquiries. Platforms and campaigns also need a minimum daily spend to get out of learning, so budgets should not be split too thinly across too many campaigns. We model the numbers with you before you commit.
We work on both retainers and media percentages, depending on your budget and the scope of work planned. Request a no obligation quote and we will scope it against your account.
You do. We work inside your accounts and you keep full administrative access at all times, including if we ever part ways. Nothing is built inside an account you cannot reach, and there is no historical data you lose by leaving.
Most accounts show measurable improvement within four to six weeks, usually from correcting tracking and removing wasted spend. A full structural rebuild takes a quarter to settle, because automated bidding needs time to learn against clean conversion data.
Google Ads, Microsoft Advertising, Meta and LinkedIn, each managed by a specialist in that platform. Within Google we run search, shopping, Performance Max, YouTube, display and remarketing, and we will tell you which of those your budget should and should not be spread across.
Search campaigns bid on keywords you control. Performance Max uses your assets and audience signals across search, shopping, display, YouTube and Gmail, with Google deciding placement. Both have a place. Performance Max works well with strong product data and accurate conversion tracking, but it needs careful structure and exclusions so it does not absorb budget that a search campaign would spend better.

Find Out What Your Account Is Wasting

A senior strategist will review your current campaigns, tracking and spend, then set out clearly what is working and what is not.

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