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PayPerClick

SEO Website Audit

Diagnosis Before Treatment

Most SEO budget is lost on the wrong fixes. An audit tells you what is actually holding the site back, in priority order, with the likely commercial impact of each item so you can decide what is worth doing.

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Why Choose PayPerClick For Your SEO Audit

We have audited hundreds of Australian websites since 2002, across every common platform. The value is not in the crawl, which any tool can produce. It is in knowing which of the four hundred issues a tool reports actually matter for your site, your market and your goals.

SEO Audit

For Businesses Deciding Where To Invest Next

An audit makes sense before a rebuild, after a drop in rankings, when bringing SEO in house, or when you want an independent view of work already underway. You get a clear picture of the site's technical health, content coverage and competitive position, and a plan you can execute with us or without us.

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  • Sites that lost visibility without explanation
  • Businesses planning a rebuild or migration
  • Marketing teams reviewing an existing SEO programme

How we work

01

Crawl The Site

Technical Baseline

  • • Index coverage
  • • Crawl errors and redirects
  • • Site architecture
  • • Duplicate and thin content
  • • Core Web Vitals

02

Review Content

Coverage And Quality

  • • Page level performance
  • • Keyword coverage gaps
  • • Cannibalisation
  • • Content depth
  • • Answer and AI readiness

03

Assess Authority

Off Site

  • • Backlink profile
  • • Referring domain quality
  • • Toxic link review
  • • Brand mentions
  • • Competitor comparison

04

Benchmark Competitors

Market Position

  • • Visibility comparison
  • • Keyword gaps
  • • Content advantage
  • • Technical comparison
  • • Share of voice

05

Check Measurement

Data Integrity

  • • Analytics configuration
  • • Search Console coverage
  • • Conversion tracking
  • • Attribution settings
  • • Reporting gaps

06

Prioritise Actions

The Plan

  • • Ranked issue list
  • • Effort and impact scoring
  • • Implementation guidance
  • • Quick wins
  • • Twelve month roadmap

The PayPerClick Difference

Every finding is ranked by likely commercial impact against the effort to fix it, so you can start with what pays back fastest. The audit is written to be handed to a developer and acted on.

Prioritised

Ranked by impact, not by severity score

Actionable

Written for the person doing the work

Independent

Delivered whether or not you engage us

Since 2002

Judgement built on hundreds of audits

Industries we work with

Arts, Theatre and Live PerformanceEcommerce and Online RetailFinancial and Professional ServicesHotels, Tourism and HospitalityConstruction and TradesHealth, Wellness and CareEducation and TrainingTechnology and SaaSProperty and Real EstateManufacturing and IndustrialNot for Profit and AssociationsAutomotive and Transport

Frequently asked questions

A full technical crawl, a content and keyword coverage review, a backlink and authority assessment, competitor benchmarking, a measurement check and a prioritised action plan. You receive the findings as a written document with the underlying data, plus a session to walk through it and answer questions.
Usually two to three weeks depending on the size of the site. Large ecommerce sites with heavy filtering and faceted navigation take longer, because sample crawls need to be validated against live behaviour before conclusions can be drawn.
Yes. It is written to be handed over and implemented by anyone competent. Many clients action it internally, and we are available to support implementation or review the work afterwards if that helps.
Automated tools list every issue they can detect, usually several hundred, without knowing which matter for your site. The value of a manual audit is the judgement that separates the ten items that will change your rankings from the three hundred that will not, and the commercial context behind that ordering.
Before. An audit before a rebuild carries forward what is already working and prevents the new site repeating existing problems. Auditing afterwards means paying to fix decisions that have already been built and signed off.
A full audit every twelve to eighteen months suits most businesses, with lighter technical checks quarterly. Sites that publish heavily, change platform or trade in fast moving categories benefit from more frequent review.

Find Out What Is Holding The Site Back

We will review your site's technical health, content and competitive position, then give you a prioritised plan you can act on.

Request a Quote02 9970 8486