About PayPerClick
Established in 2002 by former Spike founder Stephen Murphy and Sue Blatchford, PayPerClick is an independent Sydney based digital performance agency helping organisations improve how they are found, experienced and converted online.
For more than two decades, we have worked across search, media, technology, content and digital experience. As the digital landscape has evolved from traditional search and websites to social media, sophisticated data and tracking, CRM and now AI driven discovery, our focus has remained the same: using digital to deliver measurable business outcomes.
Today, our team brings together specialists across SEO, AI and generative search optimisation, Google Ads, Microsoft Ads, paid social, analytics and tracking, content, CRM, UX, web development and digital performance strategy.
We work with established organisations that need more than a single channel solution. We look at the entire digital ecosystem to understand where opportunities are being missed, where investment is being wasted and what will have the greatest impact on performance.
What we believe
What We Believe
Visibility alone is not success.
Ranking highly in Google, appearing in AI generated answers, increasing website traffic or running successful advertising campaigns are all important, but they are only part of the outcome.
The real objective is to connect the right audience with the right experience and convert that demand into measurable business results.
That means bringing together search visibility, AI visibility, paid media, content, user experience, technology, CRM and accurate measurement rather than treating each channel in isolation.
Our recommendations are driven by what will deliver the strongest outcome for the client, not by a particular platform, technology or media channel.
Our capabilities
Our Capabilities
Digital Strategy and Performance Audits
Digital strategy, competitor analysis, performance audits, market opportunity analysis and prioritised roadmaps aligned with commercial objectives.
SEO, AI and Search Visibility
Technical SEO, content optimisation, local SEO, authority development, structured data, AI and generative search optimisation, voice search and ongoing organic performance.
Paid Media
Google Ads, Microsoft Ads, Meta, YouTube, display, remarketing and integrated digital campaigns designed around measurable outcomes.
Analytics, Tracking and Attribution
GA4, Google Tag Manager, ecommerce and lead tracking, cross platform measurement, dashboards, attribution and measurement frameworks that provide a reliable view of digital performance.
Content Strategy and Development
Search and AI informed content strategy, website content, landing pages, campaign content, editorial planning and content optimisation.
UX and Conversion Optimisation
User journey analysis, information architecture, landing page optimisation, conversion strategy and ongoing improvements designed to turn more visitors into customers.
CRM and Customer Journey
CRM strategy and integration, lead capture, database development, nurture journeys and connecting marketing activity with the wider customer lifecycle.
Web Design and Development
High performance WordPress and Shopify websites, landing pages, complex content platforms, integrations and ongoing technical optimisation.
Digital Performance and Reporting
Integrated reporting across paid, organic, website and conversion performance, supported by experienced analysts who interpret the data and identify what should happen next.
Independent Thinking.Integrated Delivery.
PayPerClick is independently owned and platform agnostic. We recommend the channels, technology and approach that best suit each client's objectives rather than forcing businesses into a predetermined solution.
Our strength is our ability to bring together specialists across strategy, search, media, content, technology and measurement while maintaining a clear view of the bigger picture.
We are known for being practical, collaborative and accountable. We do not believe in reporting for reporting's sake. Data should tell us what is happening, why it is happening and what we should do next.
Built around performance
Built Around Performance
Every client is different.
We do not sell fixed digital formulas or apply the same strategy to every organisation. We take the time to understand the business, its customers, competitive environment, technology, internal capabilities and commercial objectives before determining where digital investment will have the greatest impact.
Better thinking. Harder working digital. Measurable outcomes.
Talk to the team doing the work.
Request a quote, book a free audit, or call the office.