Local SEO That Works in the Real World
If you’re a local business and people can’t find you in Google Maps or local search results, you’re missing out on customers who are actively looking for exactly what you offer.
At PayPerClick, we help you fix that.
We specialise in local SEO strategies that actually work—and we don’t just do it all for you and hand over a report. We show you how to take control of the simple things that move the needle, so you know what’s working and why.
Whether you’re running a service-based business that travels across Sydney or have a physical location you want people walking into, local SEO is what gets you seen by people who are nearby and ready to act.
Why Local SEO Still Matters (Maybe More Than Ever)
Nearly half of all Google searches are local, and more than 30% of users will never scroll past the map results at the top. If you’re not showing up there—especially in the “local 3-pack”—you’re losing customers to competitors who are.
This isn’t just about being online. It’s about being findable. By the right people. In the right places.
Google’s job is to serve up the best local results based on relevance, trust, and proximity. Our job is to help make sure your business meets all three—so you’re the one they click.
What We Help You Set Up (And What You Can Action Yourself)
Local SEO isn’t a single task—it’s a set of small but powerful tactics that work together. Here’s what we help you understand, optimise and action.
-
- Google Business Profile Optimisation
- Verified Photography That Builds Trust
- Smart Review Strategy
- Google Maps Interaction Strategy
- Clean and Consistent Citations (Your NAP)
- Build Local Authority with Press Articles
- Use Event Listings to Build Local Citations
- Backlinks from Job Boards, Directories, and Maps
- Spotting and Reporting Competitor Spam
We help you properly set up or refine your Google Business Profile. That means choosing the right categories, writing descriptions that match how people search, selecting service areas, and using the right kind of imagery. This profile is your home base for local visibility—it needs to be more than just accurate; it needs to work.
We’ll show you how to either use a Google-trusted photographer or take and upload location-tagged photos the right way through the Google Business app. Yes—even if you work from home. These images tell Google you’re real, active, and local.
Most people know reviews help—but where they come from matters too. Google picks up signals from where the review is submitted. We guide you through getting reviews from across your full service area, not just from one suburb. And we’ll help you set up a simple review funnel so only the happy customers land on Google, and the not-so-happy ones come straight to you.
This is a big one. Every time someone opens Google Maps directions to your business from a different location, Google sees it as a signal of demand in that area. We’ll show you how to create deep-linked map URLs and embed them in client comms—email footers, booking confirmations, text follow-ups—so you’re constantly building those signals in the background.
NAP stands for Name, Address, Phone number—and it must be 100% consistent across the web. Even a missing comma or slightly different format can cost you trust in Google’s eyes. We audit your citations and help you fix the gaps so you don’t miss out on being indexed properly.
We help you craft simple, short-form PR articles or announcements—anything newsworthy or service-focused—and distribute them across media sites. These not only build backlinks but also help reinforce your credibility in Google’s eyes, especially when they include your name, address, phone number and Google profile link.
Platforms like Eventbrite and Meetup aren’t just for big expos—they’re high-authority domains Google trusts. We show you how to set up and publish events (even a basic open day or promo) so they count as another citation for your business. These listings include your business info and often rank well on their own.
Sites like Waze, Bing Places, and even job boards offer great backlink and citation opportunities. We guide you through creating listings that serve a dual purpose—whether that’s attracting talent, running an offer, or just creating an extra layer of online presence.
You’ve probably seen it—competitors stuffing their Google Business name full of keywords to game the system. We’ll help you spot these tactics and walk you through reporting them so the playing field stays fair and your real business gets the shot it deserves.
Why Choose PayPerClick as Your Local SEO Specialists in Sydney?
Because we’re not just another agency delivering reports you don’t read or setting up campaigns you don’t understand.
We’re local, practical, and focused on teaching businesses how to build visibility and momentum that lasts. We’ve been working with Sydney businesses across a huge range of industries—clinics, cafés, construction, e-commerce, finance, franchise groups—and we know how to adapt strategies to match your goals and your bandwidth.
What you get with us:
- A local Sydney-based team
- Real experience with single and multi-location businesses
- No lock-in contracts
- Practical guidance, not just theory
- Reports that make sense and show progress
- Clear action steps you or your team can take on
We’re not here to overwhelm you—we’re here to give you clarity and control.
Get a Free Local SEO Audit
If you’re not sure where to start—or you feel like your Google Business Profile isn’t doing anything—let us take a look. We’ll do a quick audit, give you a few things to action immediately, and show you where the biggest gaps are.
No jargon. No hard sell. Just practical advice and a clear starting point.