Video ads are an interactive way to engage your customers on YouTube and across the web. With over one billion YouTube users, you can select the audience that you want to target based on age, gender, location, interests and more. Plus, you only pay when they engage with your ad. YouTube reaches more 18-49 year-olds than any cable network in the US. In 2015, 18- to 49-year-olds spent 74 percent more time watching YouTube than the year before. PayPerClick can help you tap into this valuable audience.
What are the benefits of advertising with video ads?
- Visual story telling.
- You are able to quickly and succinctly get your message across without people having to wade through a website.
- Targeting your audience.
- Every month, more than 1 billion people visit YouTube and watch over 6 billion hours of YouTube videos.
- Reach your customers on YouTube by topics, keywords or demographics like “women under 35”.
- Reach your audience.
- With YouTube as the world’s largest video platform, Google has the reach.
- YouTube really is where the world comes to watch on every screen, helping brands reach the right people at scale, including those who are hard to reach on TV.
- YouTube helps brands impact people’s decisions and actions.
- You can showcase your message in the right context thanks to engaging ad formats with full sight, sounds and motion, and high-quality video content.
- Measure your success.
- Measure and track video views, clicks and engagement. YouTube helps brands measure and optimize their campaigns in near real time, which you can’t do on TV.
- This is all geared at driving results for your brand, so built-in measurement solutions help you understand how your target audience is engaging with your message.
- YouTube and Display Network.
- Your videos can be shown on YouTube or the Google Display Network in games and apps.
- Only pay for views.
- With TrueView ads, you don’t pay for random impressions. Viewers must choose to watch your video or there’s no charge. A “skip ad” button lets viewers opt out of watching the video.
How PayPerClick Can Help
PayPerClick are a Google Premier Partner Agency with a team of Google Certified Campaign Managers who have years of experience in managing video campaigns for our clients with a focus on entertainment, brand and event awareness, driving views, click throughs and conversions.
We have specialized experience in the arts and travel and tourism and have been part of many successful campaigns for some of Australia’s leading arts and travel organisations.
Get Started Today
For more information on how PayPerClick can assist your company using Google Ads Video Campaigns please call call +61 2 9970 8486 or contact us.