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Google Ad Grants Management

What is Google AD Grants?

Google Ad Grants is a non-profit version of Google Ads that empowers non-profit organisations to promote their missions and initiatives on Google search. The program provides a US$10,000 per month free digital media budget for not-for-profits to use in Google Ads Search advertising. You could generate greater awareness, recruit more volunteers, attract more donations and share your story with audiences across the globe.


Who is eligible?

To qualify for the Google Ad Grants programme organisations must:

be deductible gift recipients (DGRs) endorsed by the Australian Taxation Office (ATO) or listed by name in the tax law

be charities registered with the Australian Charities and Nonprofits Commission (ACNC) or

be income tax exempt not-for-profit organizations as defined by the ATO

have a functioning website with a generous amount of content

Why Use PAYPERCLICK to Manage Your Google Grants?

PayPerClick are Google Premier Partners and have a team of Google Certified Campaign Managers specialising in the Google Ad Grants Program. We have managed many successful Google Ad Grants Accounts including The Art Gallery of NSW, Bangarra, The Sydney Theatre Company and Carriageworks. This gives your organisation access to the latest in digital best practice, drawing on our collective experience across various Grants accounts and the peace of mind that your Grants account is in safe hands.

At PayPerClick we handle the whole Google Ad Grants process to ensure you are getting the most of your grant and maintaining ongoing compliance with Grants Policies. From the application to the set-up, management, tracking and reporting, we are hands-on to generate the most value for your non-profit program.

Recent changes by Google to tighten the Google Ad Grants ongoing eligibility will require more time, resources and expertise to keep accounts compliant and active. Engaging our team of Certified Search Specialists can ensure you continue to make the most of your Grant.


“The team at Pay Per Click provide an outstanding service managing our Google Grants account. Their dedication to ensuring that our Grant is maximised to its fullest potential is really valued. We are really pleased with the results we see year on year.”
Digital Marketing Manager, Sydney Theatre Company

“We have been using Pay Per Click since 2017 and they have really transformed our digital presence as a company. By optimizing our company’s natural and paid search we have seen some wonderful results with 2017 being our most successful year to date.
Previous to working with Pay Per Click, we had a Google Grants account however it was not operating at an optimum level nor was tracking on our website. After getting Pay Per Click on board, they got in there and set up tracking, strong campaigns and we started to see results.
Their reporting is thorough and extremely helpful in understanding where our company sits in the digital world. Pay Per Click are proactive, knowledgeable and on top of Google Grants eligibility guidelines and new features – a pleasure to work with.”
Marketing & Digital Coordinator – Bangarra

Get Started Today

For more information about how PayPerClick can assist your company with Google Ad Grants call +61 2 9970 8486 or contact us.