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Content Marketing

Content Marketing & Creation

Content that is valuable, relevant and reliable should be at the forefront of any marketing plan. There are 40,000 search queries on Google every second, therefore customers are looking for answers. How can your business best answer their questions? Consumers associate well written, consistent content with brand leaders. At PayPerClick we can assist you with content strategy development, writing and website upload. Our SEO approach ensures your content has the highest opportunity to rank in Google. We also prepare native content for outreach and amplification.


What are the benefits of Content Marketing?

Higher rankings in search engines - Quality content provides greater opportunities to rank in search queries.

Increased referral traffic - Publishing content on social or publishing platforms broadens your reach and provides a pathway for new visitors to reach your website.

Establish brand reputation - Becoming a thought leader in your industry can be achieved through reliable, consistent content resulting in customer loyalty.

Domain authority - Quality content can earn you more inbound links from external sources thus leading to a higher result in search rankings.

Becoming a trusted site for reliable content is an ongoing investment in building brand and supporting customer relationships.

When working on a content strategy ask yourself is your current content:

Searchable - Can the user find your content?

Readable - Can the user understand your content?

Educational - What will the user learn from your content?

Actionable - Will it motivate the user to take action?

Shareable - Will the user share the content with others?

Content Outreach

Outreach and distribution activities may form part of a Content Marketing or a Search Optimisation Project or new Website/Content Development. An Outreach program is customised for each organisation and project and will be specifically tailored to attract targeted audiences through various touch points online.

How PayPerClick Can Help

PayPerClick have an experienced team of in-house writers along with a group of freelance journalists, bloggers and specialists in a number of areas including; health, finance and wealth, lifestyle, insurance and investment. We can assist you with clearly established objectives and briefs that can be tailored to specific writing styles to blend with your content and brand messaging.

Get Started Today

For more information about how PayPerClick can assist your company in developing a Content Marketing Strategy call +61 2 9970 8486 or contact us.