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PayPerClick

Our team

Senior Leaders on Your Project, from Start to Finish, Backed by a Team of Discipline Experts.

Senior professionals across digital, marketing, design and media, supported by a senior Sydney based team of SEO, paid media, web, design and social specialists.

PayPerClick specialists in the Sydney office

About us

Leadership Team

PayPerClick is driven by a team of senior professionals in the digital, marketing, design and media industry, supported by a talented team of SEO, Paid Media, Web, Design and Social Media specialists.

Sue Blatchford, Founder and Senior Digital Director at PayPerClick

Founder & Senior Digital Director

Sue Blatchford

Owner and founder of PayPerClick, Sue Blatchford is the agency’s dedicated Senior Digital Director working across all aspects of client and agency operations. She is an experienced digital marketing strategist, campaign manager, ecommerce, SEO specialist and digital performance director.

Sue has been working with technology-based solutions since 1992 with a background in graphic design, training book author, e-learning courseware developer and trainer, content strategist and digital producer. Throughout her career, Sue has worked with major Australian and International companies.

Michelle Lefevre, Brand, Communications and Content at PayPerClick

Brand, Communications & Content

Michelle Lefevre

Michelle is a senior brand and communications professional with agency and in-house experience across Australia and the UK. Having held leadership roles including Group Account Director at WPP and Senior Client Partner at Noble Agency, she brings deep strategic expertise alongside exceptional client relationship management. Michelle has partnered with some of Australia's most recognised brands, including Coles, Lion, Stockland, JLL and Suntory Oceania, delivering integrated brand, content, digital and campaign programmes with measurable impact. Known for her warmth, commercial acuity and meticulous attention to execution, she leads with both strategic vision and hands-on rigour: a trusted partner at every stage of client engagement, from brief through to delivery.

Lisa Hamilton, Senior Digital Marketing Manager at PayPerClick

Senior Digital Marketing Manager

Lisa Hamilton

Lisa is a hands-on marketing professional with over 17 years of experience gained across both Agency and client-side roles spanning digital marketing across paid search, display, paid social, SEO and website development, media planning and buying (offline and online) marketing production and events management.

She has worked with clients across the music, arts and entertainment industries, sports marketing, FMCG, e-com, SaaS, commercial property, and hospitality and enjoys building lasting relationships with our clients. Lisa has a keen eye for detail and enjoys coming up with creative solutions to get the most cost-effective results for clients. Her strengths are in Paid Search and Social, and she is fully certified across the Google Ads suite of products and has a passion for continual learning and improvement.

Emma Lancaster, Senior Digital Marketing Manager at PayPerClick

Senior Digital Marketing Manager

Emma Lancaster

Previously working in Administration & Public Relations at Pandora Jewelry, Emma worked on campaigns from new collection launches to fashion shoots for some of Australia’s leading publications.

From PR to magazine advertising with Bauer Media (formally ACP Magazines), Emma worked on large accounts from Cartier, Channel 10 & Nestle. Working very closely with media agencies, she learnt to work under pressure with time restraints to deliver the best for the client in a fast-paced industry.

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