Waste Calculator
What is the 0% Costing You?
Put in your real numbers. The right panel shows your current return, and what it becomes if the industry-average 43% of wasted spend were recovered into media that works.
Your inputs
Type any valid amount or use the slider.
Type any valid amount or use the slider.
Derived: 15,000 clicks / month · 1230.0 conversions / month
Estimate
Estimated waste / month
Typical 43% of media spend that is not working hard enough.
Current return
Projected return
If that waste were recovered into productive spend.
Annual value of the gap
The difference between current and projected return, annualised. This is the number worth screenshotting.
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Waste / month
Annual gap
Current return
Projected return
If the typical 43% waste were recovered into productive spend.
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Assumptions (estimate only): Revenue is modelled as clicks × conversion rate × average order or lead value. Clicks are derived from spend ÷ CPC when CPC mode is selected. Projected return assumes the industry-average 43% wasted spend is recovered into productive media at your current efficiency. Outputs are estimates, not a forecast of your account.
Estimated wasted spend at 43%: $22,575 / month.