AI Optimisation and GEO Services
Get your business cited in AI answers
Your buyers now ask ChatGPT, Gemini, Perplexity and Google AI Overviews before they ever visit a website. We make sure those answers name your business, describe it accurately and send people your way.
What is generative engine optimisation?
Generative engine optimisation, or GEO, is the work of getting your business cited, recommended and accurately described in the answers AI tools generate. It is also called AI optimisation, AI search optimisation or answer engine optimisation. SEO earns the click. GEO earns the mention. The two share the same foundations, which is why we run them as one strategy rather than two separate retainers.
Sydney AI search agency
Search has moved inside the answer
For twenty years the goal was a page one ranking. Today a growing share of questions are resolved by an AI generated answer that quotes only a handful of sources. If your business is not one of them, you are invisible at the exact moment a buyer is deciding. The signs are already in your data:
Check My Visibility- Rankings are steady but clicks are falling
- Competitors are named in AI answers and you are not
- AI tools describe your business with outdated or incorrect details
- Your category is research heavy and buyers compare options before they call
Our AI optimisation services
AI visibility audit
We test the questions your buyers actually ask across every major model and record where you appear, how you are described and who appears instead.
Entity and brand accuracy
We make your business facts consistent across your website, Google Business Profile, directories and third party sources, so models describe you correctly.
Structured data and technical readiness
Organisation, service, product, FAQ and author schema, plus crawler access and site structure that AI systems can read without guessing.
Answer ready content
We restructure key pages with direct answers, question led headings, clear definitions and concise factual writing that models can quote.
Authority and citations
Original insight, expert commentary, industry mentions and review signals that give AI tools a reason to trust you as a source.
Monitoring and reporting
Monthly citation tracking, model by model visibility, AI referral traffic and brand mention reporting, reviewed with you each month.
How we get you cited
01
Baseline
We build a prompt set around your products, services and buying questions, run it across ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews, and benchmark you against your competitors.
02
Foundations
We fix the entity, schema and technical gaps that stop models from understanding who you are and what you do.
03
Content
We restructure priority pages and build new content around the conversational and comparison questions your buyers ask.
04
Authority
We strengthen the third party signals models rely on: mentions, citations, reviews and expert credentials.
05
Measure and refine
We rerun your prompt set every month, report the movement and adjust the plan based on what the models are doing. Each month you receive:
- • How often you are cited, by model
- • How you are described, and whether it is accurate
- • Which competitors appear alongside you
- • AI referral traffic to your site
- • The actions completed and what comes next
Search specialists since 2002
AI has changed where answers appear. It has not changed what earns them: clear structure, accurate facts and genuine authority. We have been building those for Australian businesses for more than two decades, so we can tell you which parts of GEO are new and which are search fundamentals under a new name. That keeps your budget on the work that moves results.
Every major model
We test and report across ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews, not one platform.
One team, one strategy
SEO, GEO, content and paid media run together, so nothing is duplicated and nothing contradicts.
Entity first
We fix how AI understands your business before we create more content.
Straight answers
No one can guarantee an AI will recommend you. We measure where you stand, improve the signals that drive citation and show you the result.
Written the book on it
Our co founder Sue Blatchford is the author of The Digital Marketing Download.
Industries we work with
Frequently asked questions
Find out what AI says about you
We will run your brand and your buyers' key questions through every major model and show you exactly what they say about you today, and who they recommend instead.