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PayPerClick

AI Optimisation

Get Cited, Not Just Ranked

People are asking ChatGPT, Gemini and Google AI Overviews the questions they used to type into a search bar. Those answers cite a handful of sources. AI optimisation is the work of making sure your business is one of them.

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Why Choose PayPerClick For AI Optimisation

AI search is new. The underlying discipline is not. Making Australian businesses findable since 2002 means we can tell which parts of AI optimisation are genuinely new and which are search fundamentals in different packaging. That judgement keeps your investment on the work that moves the result.

AI Optimisation

For Businesses Losing Clicks Without Losing Rankings

If your rankings are stable but clicks are falling, AI answers are resolving the question before anyone reaches your site. There is no opting out of it. What you can do is structure your content so you are the source being quoted, and make sure your business information is consistent everywhere a model might look.

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  • Sites losing clicks despite steady rankings
  • Businesses in research heavy categories
  • Brands that want to be cited in AI answers

How we work

01

Assess Visibility

AI Baseline

  • • Prompt testing across models
  • • Citation tracking
  • • Competitor share
  • • Brand accuracy check
  • • Gap identification

02

Clarify Entity

Machine Readability

  • • Organization schema
  • • Consistent business facts
  • • Author and expertise signals
  • • Knowledge panel accuracy
  • • External citation alignment

03

Structure Content

Answer Ready

  • • Direct answer formatting
  • • Question based headings
  • • Definition blocks
  • • FAQ schema
  • • Concise factual writing

04

Build Evidence

Source Authority

  • • Original data and research
  • • Expert commentary
  • • Third party citations
  • • Industry mentions
  • • Review signals

05

Cover Questions

Query Coverage

  • • Conversational query research
  • • Long tail question mapping
  • • Comparison content
  • • Buying guides
  • • Objection content

06

Monitor Results

Ongoing Tracking

  • • AI citation monitoring
  • • Model by model visibility
  • • AI referral traffic
  • • Brand mention tracking
  • • Monthly review

The PayPerClick Difference

We have optimised for search since 2002 and the fundamentals have changed less than the headlines suggest. Clear structure, accurate facts and genuine authority still win. AI has raised the cost of getting them wrong, because a single answer now replaces a page of results.

Multi Model Testing

ChatGPT, Gemini, Perplexity and Copilot

Entity First

Your business information consistent everywhere

Measurable

Monthly citation tracking across every major model

Built On SEO

Same team, same site, one strategy

Industries we work with

Arts, Theatre and Live PerformanceEcommerce and Online RetailFinancial and Professional ServicesHotels, Tourism and HospitalityConstruction and TradesHealth, Wellness and CareEducation and TrainingTechnology and SaaSProperty and Real EstateManufacturing and IndustrialNot for Profit and AssociationsAutomotive and Transport

Frequently asked questions

They overlap heavily and share the same technical and content foundations. SEO aims to rank a page so someone clicks it. AI optimisation aims to have your content quoted inside an answer, which depends more on direct answer formatting, clear entity information and third party corroboration of your business facts. We run them as one programme rather than two separate retainers.
No model can be guaranteed to name a business. What we can do is measure how often you are cited today, improve the signals that drive citation, and report the movement each month across every major model. That measurement is the part most providers skip.
Only if you have a specific commercial reason, such as protecting proprietary data or licensed content. Blocking them removes you from answers where your competitors will still appear, which usually costs more than it protects.
We build a set of prompts your buyers actually use, run them across ChatGPT, Gemini, Perplexity and Copilot each month, and record whether you are cited, how you are described and which competitors appear alongside you. An inaccurate description is as important to fix as an absence.
No. The businesses being cited today are the ones that structured their content first, and citation tends to be sticky once established. Much of the work also improves traditional search performance, so it is rarely wasted even if the models change.
Models draw on whatever is publicly available, so inconsistent business details, outdated directory listings, old press coverage and missing schema all feed inaccurate descriptions. Correcting your entity information across your own site and third party sources is usually the fastest fix, and often the highest value one.

Find Out If AI Knows You Exist

We will run your brand and your key questions through every major model and show you exactly what they say about you today.

Book an AI Visibility Check02 9970 8486