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Search Engine Optimisation

Search Engine Optimisation

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Search engines have two major functions: crawling and building an index and providing search users with a ranked list of the websites they’ve determined are the most relevant.

Search Engine Optimisation has 3 core elements that combine to assist Search Engines in the searchability, indexation and ranking performance.

    1. Technical – it is 100% vital that the technical setup of the website allows for the best opportunity for search engines to crawl and index your site.
    2. On-Page – The on page structure, navigation labelling, content, interlinking and user experience are all key triggers for search engines to interpret a page’s content themes and map them to searches in the algorithm.
    3. Off-Page – The search engines algorithm uses a complex set of mathematical equations to determine a site’s authority and relevance.

What are the benefits of Search Engine Optimisation?

Search Engine Optimisation allows you to improve your web presence on search engines which can bring potential customers to your site and increase sales.

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Some of the key benefits of SEO:

Your site will be more easily indexed on search engines

Your site will perform better in searched for targeted keywords

A clearer content strategy for targeted keywords can assist to convert potential leads

Increased potential traffic and sales

Be visible on Google when people are actively seeking your website content

How PayPerClick Can Help

PayPerClick are Search specialists – established in 2002 we have continued to adapt our approaches and methodology inline with Google Best Practices. We will ensure you get the most out of Search Engine Optimisation by closely identifying and prioritising SEO optimisation activities that need addressing to improve natural search positioning and visibility.

Get Started Today with a SEO Audit on your site.

Complete the following form for a no obligation quote. A specialist will contact you with pricing and recommendations.

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