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Paid Search Marketing


SEM is arguably one of the most cost effective new client acquisition strategies available today. The cost per new client is far lower than historical benchmarks for other forms of internet (banner, affiliate, sponsorship) or offline media (television, print, etc.) advertising. That being said – digital marketing investments have increased significantly, and the increased competition has pushed up CPC prices over the past 5 years. It is more important now to have a comprehensive SEM strategy that is driven to maximise performance to specific objectives and goals.

PayPerClick offers a full SEM solution across both Google and Bing networks and will provide support from campaign strategy, competitor analysis and keyword research, right through to campaign management and reporting.



Paid Search objectives must be clearly defined to ensure that campaign success can be monitored against the core business goals.

Objectives could include a mix of:

Increase brand awareness

Build targeted traffic volumes

Increase online engagement such as leads, sales and inquiries

Build subscribers and ongoing database

Support TV and other advertising campaigns

Provide accurate lead, sales or engagement tracking


PayPerClick will monitor objectives and provide quantitative data regarding increases to both quality and quantity of visitors to the site. PayPerClick will ensure the campaign is tracking against the pre-determined objectives.


PayPerClick provide client results and summary reports on a weekly, monthly or campaign budgets basis. The reports include summary of activity, best performing keywords, CTRs, CPCs and the traffic analysis using Google Analytics. We monitor and enhance your campaign on an ongoing basis.


Campaign management essentially involves different steps and analytical techniques:

Campaign ad copy

CTR management

Bid management

Budget and performance management

WIPS and meetings

Our experience ensures that you pay a lower CPC during the campaign and that a strategy is executed to ensure potential high CTRs. The aim is best summarised as “high returns on low-bids”. This strategy brings down the overall average bid for the campaign.


PayPerClick are a Google Premier Partner Agency with a team of Google Certified Campaign Managers experienced in setting up, managing and tracking campaigns. The PayPerClick team will work closely with you to define your goals and recommend the best strategy to achieve them. We will ensure you get the most out of your marketing budgets by closely managing and optimising your campaigns performance and providing accountable, transparent reporting.


For more information about how PayPerClick can assist your company with Paid Search Engine Marketing call +61 2 9970 8486 or contact us.