Our Beliefs
We believe that high natural search engine rankings and strategic media planning and buying through Search Engine Marketing is only a part of the outcome. The ultimate goal is to convert visitors into measurable outcomes (including buyers) with the highest potential conversion ratio.
PayPerClick is a group of experienced Information Technology and Search Engine Marketing specialists. With experience covering all levels of business acumen, strategic, marketing, usability, information architecture and technical delivery the team offers all clients a well-rounded group of professionals.
Unbiased consulting team
The team at PayPerClick, headed by Stephen Murphy, is a group of neutral consultants that will find the best solution to suit a client. PayPerClick evaluates the most applicable software, search engine, or paid advertising solution. PayPerClick will use a combination of available services to produce the maximum desired outcomes for each client. Although PayPerClick has good ongoing relationships with key search engines, it is in no way directly affiliated with them and receives no monetary or other gain for recommending or using any service or software.
GOOGLE PREMIER PARTNERS
PayPerClick are Google Premier Partners. There are two tiers of the Google Partners Certification; Google Partner and Google Premier Partner, with the Premier Partner Certification only being awarded to the top performing agencies. This certification demonstrates our level of expertise and account service and provides us with direct access to Google Agency Teams that can provide an even deeper level of expertise and advise around the strategy and implementation of our client accounts. To receive Google Premier Partner status PayPerClick has met strict criteria from Google including continual client revenue growth, client retention and completion of ongoing study and passing of Google exams by team members to achieve individual certification.
SKILLS
True customised solutions
Although PayPerClick has developed a strong methodology based on tried and proven examples, the team at PayPerClick understand that each company has different business objectives, budgets and desired outcomes. PayPerClick will always listen to their clients and give advice and solutions that directly meet the needs of each specific client.
Unlike other Search Engine Marketing companies, PayPerClick does not bulk generate automated reporting showing large amounts of irrelevant data. Each report is generated specifically for each client with summaries and recommendations written by experienced analysts which meet each client’s key objectives.
