Advertising with a Google Gmail Campaign
Gmail has a huge reach with more than 1 billion monthly active users worldwide. The Google Display Network allows you to run Gmail ads which are interactive ads that are shown at the top of a Gmail users inbox. Gmail ads help you connect with potential customers in a more personal format and can include images, video, or embedded forms.
What are the benefits of using Gmail advertising?
- Achieve your goals – Gmail ads can be used to achieve various goals such as increasing brand awareness, driving leads, targeting new clients and more.
- Target your audience – Gmail ads take advantage of the same targeting options available on the Google Display Network, so users can be targeted on the basis of demographics, interests, topics, keywords, life events (such as moving house, getting married), in market and re-marketing. Gmail scans users accounts and uses contextual targeting so if a user is receiving emails from a competitor or similar business, contextual targeting will match your ad to these users.
- Measure your success – Gmail campaigns also offer in depth measurement allowing you to track metrics such as reach, open rate, click through rate, conversions, bounce rate, ad saves and forwards giving you insightful data on which to review and optimise campaigns.
How PayPerClick Can Help
PayPerClick are a Google Premier Partner Agency with a team of Google Certified Campaign Managers experienced in setting up, managing and tracking Gmail ad campaigns. The PayPerClick team will work closely with you to define your goals and recommend the best strategy to achieve them. We will ensure you get the most out of your marketing budgets by closely managing and optimising your campaigns performance and providing accountable, transparent reporting.
Get Started Today
For more information on how PayPerClick can assist your company using Google Gmail Campaigns please call call +61 2 9970 8486 or contact us.