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PayPerClick

Content Audit

Fix What You Have First

Most websites already contain the pages that should be converting. They are thin, duplicated, outdated or targeting nothing anyone searches for. An audit tells you what to rewrite, what to consolidate, what to remove and what is genuinely missing.

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Why Choose PayPerClick For Your Content Audit

Rewriting an existing page almost always outperforms publishing a new one, because the page already has history, links and index coverage. We have audited content libraries since 2002, from twenty page brochure sites to catalogues running into thousands of URLs.

Content Audit

For Businesses With More Content Than Results

If you have published consistently for years and organic enquiries have not moved, the problem is rarely effort. It is usually that the library has grown without direction, with pages competing against each other and none of them fully answering the question. An audit sorts what to keep from what to fix.

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  • Sites with years of published articles and flat traffic
  • Businesses planning a content programme
  • Companies consolidating after a merger or rebrand

How we work

01

Inventory Content

Full Picture

  • • Complete URL list
  • • Page type classification
  • • Publication dates
  • • Word count and depth
  • • Ownership

02

Measure Performance

What It Returns

  • • Organic sessions by page
  • • Conversions and assisted conversions
  • • Rankings and impressions
  • • Engagement quality
  • • Decay over time

03

Assess Quality

Editorial Review

  • • Accuracy and currency
  • • Depth against search intent
  • • Readability and tone
  • • Internal linking
  • • Answer and AI readiness

04

Find Overlap

Cannibalisation

  • • Competing pages
  • • Duplicate coverage
  • • Consolidation candidates
  • • Redirect decisions
  • • Canonical issues

05

Identify Gaps

What Is Missing

  • • Search demand with no page
  • • Buyer questions unanswered
  • • Comparison and objection content
  • • Competitor coverage
  • • AI query coverage

06

Deliver The Plan

Actions

  • • Keep, rewrite, consolidate or remove for every URL
  • • Priority order
  • • Rewrite briefs
  • • Redirect map
  • • Publishing plan

The PayPerClick Difference

Every URL gets a decision. Keep, rewrite, consolidate or remove, with the reason and the priority attached, so the plan can be executed without further analysis.

Every URL Decided

No page left ambiguous

Briefs Included

Ready to hand to a writer

Consolidation Mapped

Redirects planned, not improvised

Since 2002

Editorial judgement, not just tool output

Industries we work with

Arts, Theatre and Live PerformanceEcommerce and Online RetailFinancial and Professional ServicesHotels, Tourism and HospitalityConstruction and TradesHealth, Wellness and CareEducation and TrainingTechnology and SaaSProperty and Real EstateManufacturing and IndustrialNot for Profit and AssociationsAutomotive and Transport

Frequently asked questions

A page by page review of everything published on your site, measured against what it returns and what your buyers are searching for. The output is a decision for every URL, a set of rewrite briefs and a plan for what to write next.
Sometimes, though consolidation is usually better than deletion. Merging three thin posts into one strong page and redirecting the others preserves the links and index history while removing the competition between them.
Two to four weeks for most business sites. Large libraries take longer, though we sample and cluster rather than reviewing every URL individually once clear patterns emerge.
No. The audit is the plan. The improvement comes from executing it, and in most cases the majority of the gain arrives from the rewrite and consolidation work in the first three months.
Yes, or your team can. The plan is written with briefs attached so it can be handed to any competent writer without needing us to interpret it.
AI answers cite content that directly answers a question in a clearly structured form. The audit identifies which pages are close to that standard, which need restructuring and which questions your site does not answer at all.

Find Out What Your Content Is Actually Returning

We will review every page, measure what it earns and give you a decision on each one.

Book a Content Audit02 9970 8486