Google Ads – Primary and Secondary
A critical part of campaign optimisation is ensuring that the platform algorithms are optimised for the right business objectives. Google seems to love to add or change features and terminology in Google Ads – especially in the conversions section. Sometimes we can see new conversion goals at we are pretty
Daily Trend Sheets – Eye on the Prize
Every client at PayPerClick has a daily trend sheet. CHECK THE DAILY… is the morning catchphrase. The daily Looker Studio Report shows client performance day by day for last 30 days: impressions, clicks, transactions, conversion, revenue and ROAS. This way you can quickly see if a campaign suddenly drops off
PREVENT & SOLVE DIGITAL PERFORMANCE ISSUES
There are a lot of layers of complexity in digital marketing – we have to constantly keep our eyes on the ball. Digital performance is critical to many businesses. Campaign, customer experience, tech and sales all need to be functioning well. When things break, or the wheels come off –