Google Ads – Primary and Secondary
A critical part of campaign optimisation is ensuring that the platform algorithms are optimised for the right business objectives. Google seems to love to add or change features and terminology in Google Ads – especially in the conversions section. Sometimes we can see new conversion goals at we are pretty
GA4 Stole July: Navigating the Labyrinth
July 2023 Newsletter – Better Late Than Never Greetings, digital crusaders! Welcome to the latest edition of the PayPerClick Newsletter, where we embark on a comical journey through the month that was seemingly pilfered by none other than Google itself. Grab your capes, because this issue is all about our valiant