Google Ads – Primary and Secondary
A critical part of campaign optimisation is ensuring that the platform algorithms are optimised for the right business objectives. Google seems to love to add or change features and terminology in Google Ads – especially in the conversions section. Sometimes we can see new conversion goals at we are pretty
GA4 the Time is Now
Fellow business owners and marketers – we can no longer bury our heads in the sand and hang onto our beloved insightful Google Analytics Universal profiles and custom reports which we have spent endless days and years enjoying the valuable fruitful insights in a way we have become accustomed to.We