Google AdGrants For Not For Profits

In 2019, PayPerClick helped our Not For Profits (NFP) clients take advantage of over $450,000 in FREE DIGITAL MEDIA provided by the Google Ad Grants programme.

The Google Ad Grants programme provides eligible not for profit organisations with up to US$10,000 in free Google media spend per month on Google AdWords online search advertising. This free media grant is invaluable for NFP organisations with limited budgets and helps to achieve objectives relevant to their organisation such as:

• generating more traffic to their website
• generating greater awareness of their organisation
• recruiting more volunteers
• attracting more donations
• increasing newsletter signs ups
• selling tickets to events

The set up and management of a Google AdGrants account is complex and continually changing, which is why it pays to outsource this to an agency specialising in Google Ads in order to get the most out of your Grants Account.

PayPerClick is a Google Premier Partner with an experienced team of Google Certified Campaign Managers. Our team has helped numerous NFPs manage their Google Ad Grants accounts assisting with everything from:

• completing the application process
• setting up the Google Ads account
• setting up Google Analytics and tracking of relevant goals relevant to your objectives
• structuring the account in line with Google Ad Grants policies
• writing engaging ad copy to Google best practises
• keyword research and structuring relevant keywords
• regular campaign monitoring and optimisation
• identifying opportunities to expand the reach of the account and available budget
• providing insightful monthly reports
• liaising with Google to resolve any compliance issues that can arise

We offer reduced monthly management rates to AdGrants clients as our way of helping to give back and there are no lock in contracts. We are also SEO and web development specialists so in can assist in optimising your website and organic performance.

To find out how we can help your Not For Profit organisation take advantage of the Google AdGrants programme, contact us today to arrange a free consultation and proposal.