AI Optimisation: The Future is Now
The way people discover businesses online is changing fast. Search is no longer just about keywords and rankings, it’s about how artificial intelligence tools like ChatGPT, Perplexity, and Google’s Search Generative Experience (SGE) read, understand, and present your content. That’s where AI Optimisation comes in. At PayPerClick, we specialise in aligning
What Makes an Ad Actually Work – Anatomy of a Good Ad
You only have a few seconds—if that—to stop the scroll and get your message across. Miss the mark, and your ad fades into the background noise of the feed. It's what we call banner blindness, and it's real. People tune out anything that looks like “just another ad.” At PayPerClick, our
Google Ads – When Clicks Cost a Fortune
We’re seeing sharp increases in cost-per-click across most industries this year. For smaller budgets, that means strategy matters more than ever. Automated bidding strategies like Max Conversions can work brilliantly—if your account has a solid history of performance. But if you're still building data, it can burn through budget without
Tracking: Is Your Data Feeding the AI Beast?
The rise of AI and automation means ad platforms rely more than ever on the right signals to deliver results. Are you giving them what they need to optimise your campaigns?Track Everything That Matters: Make sure your website is set up to capture all the right metrics—don’t leave valuable data
Diversify Your Marketing Platforms: Protect Your Business from Risk
Picture this: your marketing campaigns are thriving on one platform, delivering great results, and then—out of nowhere—it all stops. Maybe it’s an algorithm change, a suspension, or some technical issue that takes you offline or performance slumps.Diversifying where and how you advertise isn’t just about growing your reach; it’s about
What’s in Store for 2024?
Life has got to get easier. SURELY with all this tech and automation and AI? We want to focus on simplification and streamlining of all processes and reduction of friction points. This is the dream. AI – Undoubtedly, we foresee ongoing exponential advancements in AI capabilities, necessitating businesses to adopt the
PAYPERCLICK DIGITAL MARKETING 2023 NAUGHTY AND NICE LIST
Whoa, we just navigated the wild, wild wilderness 2023! As we sit here, at the year's grand finale, we're like, "What just happened?" It's been a rollercoaster ride, folks! We're a little shell-shocked and worn out, trying to digest the crazy whirlwind that was the last 365 days. How did we
Google Ads – Primary and Secondary
A critical part of campaign optimisation is ensuring that the platform algorithms are optimised for the right business objectives. Google seems to love to add or change features and terminology in Google Ads – especially in the conversions section. Sometimes we can see new conversion goals at we are pretty
Daily Trend Sheets – Eye on the Prize
Every client at PayPerClick has a daily trend sheet. CHECK THE DAILY… is the morning catchphrase. The daily Looker Studio Report shows client performance day by day for last 30 days: impressions, clicks, transactions, conversion, revenue and ROAS. This way you can quickly see if a campaign suddenly drops off
PREVENT & SOLVE DIGITAL PERFORMANCE ISSUES
There are a lot of layers of complexity in digital marketing – we have to constantly keep our eyes on the ball. Digital performance is critical to many businesses. Campaign, customer experience, tech and sales all need to be functioning well. When things break, or the wheels come off –