Sue discusses 20 years of Digital Marketing
"Australian businesses are losing $5.46 billion in marketing wasted budgets like it's ludicrous." - Sue Blatchford We are excited to announce that our very own Sue Blatchford was a guest speaker on the Managing Marketing podcast this week! It was a great honour for Sue to discuss the latest industry trends
GA4 the Time is Now
Fellow business owners and marketers – we can no longer bury our heads in the sand and hang onto our beloved insightful Google Analytics Universal profiles and custom reports which we have spent endless days and years enjoying the valuable fruitful insights in a way we have become accustomed to.We
Is Paid Search Dead?
We’ve been in the Search Engine Marketing business for over 15 years and today, we find ourselves increasingly challenged by our existing and potential customers on whether or not Paid Search, particularly on Google, has had its heyday and is still relevant. When Paid Search was in its infancy, it was
Stop Wasting Money on the Wrong Traffic
Ever wondered why your campaigns are driving clicks but not results? Digital performance is arguably the most measurable and accountable marketing activity and can reap great returns on investment. However, if not managed well, it can often fall short of expectations. From an eagle view, it isn’t always easy to
15 Years’ Experience in Travel and Accommodation
PayPerClick specialise in Search Engine Optimization and Search Engine Marketing for the travel and accommodation industry.
Google AdGrants For Not For Profits
In 2019, PayPerClick helped our Not For Profits (NFP) clients take advantage of over $450,000 in FREE DIGITAL MEDIA provided by the Google Ad Grants programme. The Google Ad Grants programme provides eligible not for profit organisations with up to US$10,000 in free Google media spend per month on Google AdWords