PayPerClick

Is Your Data Feeding the AI Beast

Tracking: Is Your Data Feeding the AI Beast?

The rise of AI and automation means ad platforms rely more than ever on the right signals to deliver results. Are you giving them what they need to optimise your campaigns?

Track Everything That Matters: Make sure your website is set up to capture all the right metrics—don’t leave valuable data on the table.

Audit Your Conversions: Take a hard look at your conversion setup and fix anything that isn’t optimised to drive results.

Feed the Platforms What They Need: Import your key conversion data into ad platforms to help them optimise ad delivery effectively.

Focus on the Right Goals: Only import primary goals or those directly tied to positive business outcomes—don’t waste time on vanity metrics.