PREVENT & SOLVE DIGITAL PERFORMANCE ISSUES
There are a lot of layers of complexity in digital marketing – we have to constantly keep our eyes on the ball. Digital performance is critical to many businesses. Campaign, customer experience, tech and sales all need to be functioning well. When things break, or the wheels come off –
GA4 Stole July: Navigating the Labyrinth
July 2023 Newsletter – Better Late Than Never Greetings, digital crusaders! Welcome to the latest edition of the PayPerClick Newsletter, where we embark on a comical journey through the month that was seemingly pilfered by none other than Google itself. Grab your capes, because this issue is all about our valiant
Sue discusses 20 years of Digital Marketing
"Australian businesses are losing $5.46 billion in marketing wasted budgets like it's ludicrous." - Sue Blatchford We are excited to announce that our very own Sue Blatchford was a guest speaker on the Managing Marketing podcast this week! It was a great honour for Sue to discuss the latest industry trends
GA4 the Time is Now
Fellow business owners and marketers – we can no longer bury our heads in the sand and hang onto our beloved insightful Google Analytics Universal profiles and custom reports which we have spent endless days and years enjoying the valuable fruitful insights in a way we have become accustomed to.We
A Big Agency Built Our Website – so why do we have no traffic?
Last week I met with a fantastic organisation that is providing a service to a niche community. I was called in to help investigate the lack of traffic to the website. I have a couple of insightful workshop activities I like to run prospective clients through to give them an
The Year in Review
Evaluating Digital Performance As one year comes to a close and we move into another it’s that time when we look at a client’s digital performance and ask ourselves – how did they do? What worked? What didn’t? What did we learn? What were the most profitable channels? What didn’t perform
Top Digital Creative Mistakes
Does your Digital Creative Convert? Everyone gets super passionate and opinionated when it comes to creative. What is good creative and what is bad creative can be quite subjective. Like everyone, I love a good design - however a lot of creative treatments that come across my desk from clients and
How is Your Form?
Optimising Lead Generation Forms There are many factors that contribute to a good conversion rate for a lead generation campaign and right at the pointy end of the stick is the lead gen form. The best use of forms is to embed them in a landing page reducing the friction in trying
5 Ways to Improve Conversion Rates
You can lead the horse to water, but you can’t make them drink. As Digital Marketers we are constantly working to improve website conversion rates. Turning the dial up and increasing conversion rates can have a great impact on leads, sales and ROAS. Before we jump straight in on how to improve
Ecommerce 2022 – Riding the Waves
Online Shopping – Riding the Waves Many e-commerce businesses experienced a softening in the first half of 2022 - after the epic highs and growth during the lockdown periods. There are multiple macro factors that are impacting online spending – especially discretionary spending. The first being that people are getting out