Sue Blatchford on CUB Podcast
CLUB OF UNITED BUSINESSES PODCAST I had the unexpected pleasure of joining the Club of United Business podcast! You will find a snippet here: Club of United Business (CUB) and Daniel Hakim. Spotify: https://lnkd.in/gu25QuKg Apple: https://lnkd.in/ggCgrBHr Website: https://cub.club/podcast/219-sue-blatchford-mastering-pay-per-click-strategies/ Daniel Hakim did an amazing job putting me at ease, even with zero prep time, as we dove
Is Link Building Still Relevant in 2024
Google Algorithm Data Leak and Top-Ranking Factors In other hot news, someone got their hands on a large volume of documents that reveal how Google search is using or has used clicks, links, content and chrome data to determine rankings. Read More here: https://searchengineland.com/google-search-document-leak-ranking-442617 What we need to know: Links STILL matter. Shocking,
In Platform Lead Forms
IN PLATFORM LEAD GEN - FRIEND OR FOE? A lead form is a short pre-populated form that is completed on the ad platform and is not reliant on sending people to landing page. Look, I am a fan. There are some negatives, but essentially people are lazy and if a form is
Bing Vs Google – Bing’s Performance Lifts
Bing – if you have the budget, get on it. Some could argue it’s not worth it when in Australia Google has 94% market share and Bing only has 4%. In the USA Bing has estimated 9%. Windows auto defaults to Bing and it’s estimated there are more than 1.5 Billion
Google Ads Costs Up 10% YOY 2024
Google has us over a barrel! Google Ads Costs 10% More Than A Year Ago. Search ad benchmark report finds advertisers are paying more for leads and clicks, while Google continues to report record profits. Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost