Sue Blatchford on CUB Podcast
CLUB OF UNITED BUSINESSES PODCAST I had the unexpected pleasure of joining the Club of United Business podcast! You will find a snippet here: Club of United Business (CUB) and Daniel Hakim. Spotify: https://lnkd.in/gu25QuKg Apple: https://lnkd.in/ggCgrBHr Website: https://cub.club/podcast/219-sue-blatchford-mastering-pay-per-click-strategies/ Daniel Hakim did an amazing job putting me at ease, even with zero prep time, as we dove
In Platform Lead Forms
IN PLATFORM LEAD GEN - FRIEND OR FOE? A lead form is a short pre-populated form that is completed on the ad platform and is not reliant on sending people to landing page. Look, I am a fan. There are some negatives, but essentially people are lazy and if a form is
Bing Vs Google – Bing’s Performance Lifts
Bing – if you have the budget, get on it. Some could argue it’s not worth it when in Australia Google has 94% market share and Bing only has 4%. In the USA Bing has estimated 9%. Windows auto defaults to Bing and it’s estimated there are more than 1.5 Billion
2024 THE YEAR OF BUSINESS PROFITABILITY
In light of the much-publicized “cost of living crisis” and an overarching general sense of economic malaise, clients are looking to focus budgets on consistent “always on” revenue-driving activities. Campaigns are laser-focused on driving sales and keeping ROAS high. Post covid there were some giddy moments of “growth at all costs”
What’s in Store for 2024?
Life has got to get easier. SURELY with all this tech and automation and AI? We want to focus on simplification and streamlining of all processes and reduction of friction points. This is the dream. AI – Undoubtedly, we foresee ongoing exponential advancements in AI capabilities, necessitating businesses to adopt the
Meta & Instagram Account Lockouts, Recovery and Reclamations
In 2023 there were so many clients that had lost access to their Social Media accounts resulting in complex, and painful processes dealing back and forth with Meta support to get access back. I don’t want to sugar coat this – it was a real pain in the rear end and
PAYPERCLICK DIGITAL MARKETING 2023 NAUGHTY AND NICE LIST
Whoa, we just navigated the wild, wild wilderness 2023! As we sit here, at the year's grand finale, we're like, "What just happened?" It's been a rollercoaster ride, folks! We're a little shell-shocked and worn out, trying to digest the crazy whirlwind that was the last 365 days. How did we
Google Ads Automation and AI – the only way is forward
Well, it would be amiss of us to NOT to touch one of the most talked about topic of 2023 (no its not Chat.gpt) and explore how automation and AI are impacting the digital marketing landscape. At PayPerClick, we are seeing a lot of changes and essentially, we feel we
Google Ads – Primary and Secondary
A critical part of campaign optimisation is ensuring that the platform algorithms are optimised for the right business objectives. Google seems to love to add or change features and terminology in Google Ads – especially in the conversions section. Sometimes we can see new conversion goals at we are pretty
Daily Trend Sheets – Eye on the Prize
Every client at PayPerClick has a daily trend sheet. CHECK THE DAILY… is the morning catchphrase. The daily Looker Studio Report shows client performance day by day for last 30 days: impressions, clicks, transactions, conversion, revenue and ROAS. This way you can quickly see if a campaign suddenly drops off