What Makes an Ad Actually Work – Anatomy of a Good Ad
You only have a few seconds—if that—to stop the scroll and get your message across. Miss the mark, and your ad fades into the background noise of the feed. It's what we call banner blindness, and it's real. People tune out anything that looks like “just another ad.” At PayPerClick, our
Why You’re Getting the Click, But Not the Sale
Sometimes the problem isn’t the campaign—it’s what happens after someone lands on your page. Confusing layouts, too many form fields, unclear offers, or mobile issues are quietly killing conversion rates. You’ve paid to get the click. Now’s the time to make sure your site is doing its part. Here are a
Google Ads – When Clicks Cost a Fortune
We’re seeing sharp increases in cost-per-click across most industries this year. For smaller budgets, that means strategy matters more than ever. Automated bidding strategies like Max Conversions can work brilliantly—if your account has a solid history of performance. But if you're still building data, it can burn through budget without
Spam Clicks and Google Performance Max—Still a Mess
Performance Max campaigns have plenty of potential, but we’re still seeing major issues with where ads are being served. In particular, many accounts are paying for traffic from outside Australia—even when they think they’ve geo-targeted correctly. There's even talk of legal action in the US over how Google delivers PMAX
Google Ads Costs Up 10% YOY 2024
Google has us over a barrel! Google Ads Costs 10% More Than A Year Ago. Search ad benchmark report finds advertisers are paying more for leads and clicks, while Google continues to report record profits. Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost
What’s in Store for 2024?
Life has got to get easier. SURELY with all this tech and automation and AI? We want to focus on simplification and streamlining of all processes and reduction of friction points. This is the dream. AI – Undoubtedly, we foresee ongoing exponential advancements in AI capabilities, necessitating businesses to adopt the
Google Ads Automation and AI – the only way is forward
Well, it would be amiss of us to NOT to touch one of the most talked about topic of 2023 (no its not Chat.gpt) and explore how automation and AI are impacting the digital marketing landscape. At PayPerClick, we are seeing a lot of changes and essentially, we feel we
Google Ads – Primary and Secondary
A critical part of campaign optimisation is ensuring that the platform algorithms are optimised for the right business objectives. Google seems to love to add or change features and terminology in Google Ads – especially in the conversions section. Sometimes we can see new conversion goals at we are pretty
Is Paid Search Dead?
We’ve been in the Search Engine Marketing business for over 15 years and today, we find ourselves increasingly challenged by our existing and potential customers on whether or not Paid Search, particularly on Google, has had its heyday and is still relevant. When Paid Search was in its infancy, it was
Stop Wasting Money on the Wrong Traffic
Ever wondered why your campaigns are driving clicks but not results? Digital performance is arguably the most measurable and accountable marketing activity and can reap great returns on investment. However, if not managed well, it can often fall short of expectations. From an eagle view, it isn’t always easy to