AI Optimisation: The Future is Now
The way people discover businesses online is changing fast. Search is no longer just about keywords
Why SEO Still Matters—More Than Ever
With the rise of ChatGPT, AI-powered search tools, and voice assistants, the way people discover businesses
How’s Your Digital Visibility Compared to Competitors?
Most businesses assume their online presence is “fine”—until they realise a competitor has taken over the
What Makes an Ad Actually Work – Anatomy of a Good Ad
You only have a few seconds—if that—to stop the scroll and get your message across. Miss
Why You’re Getting the Click, But Not the Sale
Sometimes the problem isn’t the campaign—it’s what happens after someone lands on your page. Confusing layouts,
Google Ads – When Clicks Cost a Fortune
We’re seeing sharp increases in cost-per-click across most industries this year. For smaller budgets, that means
Spam Clicks and Google Performance Max—Still a Mess
Performance Max campaigns have plenty of potential, but we’re still seeing major issues with where ads
CUB Marketing Award: A Night to Remember
This year, I had the privilege of being nominated for the inaugural CUB Marketing Award. While I
Tracking: Is Your Data Feeding the AI Beast?
The rise of AI and automation means ad platforms rely more than ever on the right
Planning for 2025: Budget Smarter, Not Harder
Let’s get one thing straight: digital marketing is not “set and forget.”If your 2025 budget looks
Diversify Your Marketing Platforms: Protect Your Business from Risk
Picture this: your marketing campaigns are thriving on one platform, delivering great results, and then—out of
Black Friday ≠ Christmas: The Growing Giant Down Under
Black Friday in Australia is no longer a warm-up act for Christmas—it’s the big show, and