Planning for 2025: Budget Smarter, Not Harder
Let’s get one thing straight: digital marketing is not “set and forget.”
If your 2025 budget looks like your 2024 one, or the same budget MOM – we need to talk.
Here’s why: consumer behaviour shifts, algorithms evolve, and seasonal trends demand dynamic planning. Sticking to static budgets means leaving money on the table during peak periods and potentially burning cash when business is slow.
Key planning points for 2025:
- Peak spending = peak results: Be ready to lean in when demand spikes.
- ROAS benchmarks: Understand yours and plan campaigns that maximise it.
- Reduce waste: Quiet periods are a great time to trim underperforming campaigns.