Why SEO Still Matters—More Than Ever
With the rise of ChatGPT, AI-powered search tools, and voice assistants, the way people discover businesses is changing—but organic visibility remains the foundation. In fact, SEO is now playing a bigger role than ever before. As users turn to tools like ChatGPT and Microsoft Copilot for answers, these platforms are
Google Ads – Primary and Secondary
A critical part of campaign optimisation is ensuring that the platform algorithms are optimised for the right business objectives. Google seems to love to add or change features and terminology in Google Ads – especially in the conversions section. Sometimes we can see new conversion goals at we are pretty
GA4 the Time is Now
Fellow business owners and marketers – we can no longer bury our heads in the sand and hang onto our beloved insightful Google Analytics Universal profiles and custom reports which we have spent endless days and years enjoying the valuable fruitful insights in a way we have become accustomed to.We