Why SEO Still Matters—More Than Ever
With the rise of ChatGPT, AI-powered search tools, and voice assistants, the way people discover businesses is changing—but organic visibility remains the foundation. In fact, SEO is now playing a bigger role than ever before. As users turn to tools like ChatGPT and Microsoft Copilot for answers, these platforms are
Tracking: Is Your Data Feeding the AI Beast?
The rise of AI and automation means ad platforms rely more than ever on the right signals to deliver results. Are you giving them what they need to optimise your campaigns?Track Everything That Matters: Make sure your website is set up to capture all the right metrics—don’t leave valuable data
Google Ads Automation and AI – the only way is forward
Well, it would be amiss of us to NOT to touch one of the most talked about topic of 2023 (no its not Chat.gpt) and explore how automation and AI are impacting the digital marketing landscape. At PayPerClick, we are seeing a lot of changes and essentially, we feel we