AI Optimisation: The Future is Now
The way people discover businesses online is changing fast. Search is no longer just about keywords and rankings, it’s about how artificial intelligence tools like ChatGPT, Perplexity, and Google’s Search Generative Experience (SGE) read, understand, and present your content. That’s where AI Optimisation comes in. At PayPerClick, we specialise in aligning
What Makes an Ad Actually Work – Anatomy of a Good Ad
You only have a few seconds—if that—to stop the scroll and get your message across. Miss the mark, and your ad fades into the background noise of the feed. It's what we call banner blindness, and it's real. People tune out anything that looks like “just another ad.” At PayPerClick, our
Why You’re Getting the Click, But Not the Sale
Sometimes the problem isn’t the campaign—it’s what happens after someone lands on your page. Confusing layouts, too many form fields, unclear offers, or mobile issues are quietly killing conversion rates. You’ve paid to get the click. Now’s the time to make sure your site is doing its part. Here are a
Google Ads – When Clicks Cost a Fortune
We’re seeing sharp increases in cost-per-click across most industries this year. For smaller budgets, that means strategy matters more than ever. Automated bidding strategies like Max Conversions can work brilliantly—if your account has a solid history of performance. But if you're still building data, it can burn through budget without
Spam Clicks and Google Performance Max—Still a Mess
Performance Max campaigns have plenty of potential, but we’re still seeing major issues with where ads are being served. In particular, many accounts are paying for traffic from outside Australia—even when they think they’ve geo-targeted correctly. There's even talk of legal action in the US over how Google delivers PMAX
CUB Marketing Award: A Night to Remember
This year, I had the privilege of being nominated for the inaugural CUB Marketing Award. While I didn’t take home the win, it was great honor to be nominated. Standing alongside some of the most inspiring business owners was a thrill—and a reminder of why I love this work. Shoutout to the incredible CUB
Tracking: Is Your Data Feeding the AI Beast?
The rise of AI and automation means ad platforms rely more than ever on the right signals to deliver results. Are you giving them what they need to optimise your campaigns?Track Everything That Matters: Make sure your website is set up to capture all the right metrics—don’t leave valuable data
Planning for 2025: Budget Smarter, Not Harder
Let’s get one thing straight: digital marketing is not “set and forget.”If your 2025 budget looks like your 2024 one, or the same budget MOM – we need to talk.Here’s why: consumer behaviour shifts, algorithms evolve, and seasonal trends demand dynamic planning. Sticking to static budgets means leaving money on
Diversify Your Marketing Platforms: Protect Your Business from Risk
Picture this: your marketing campaigns are thriving on one platform, delivering great results, and then—out of nowhere—it all stops. Maybe it’s an algorithm change, a suspension, or some technical issue that takes you offline or performance slumps.Diversifying where and how you advertise isn’t just about growing your reach; it’s about
Black Friday ≠ Christmas: The Growing Giant Down Under
Black Friday in Australia is no longer a warm-up act for Christmas—it’s the big show, and retailers are treating it as such. What was once a US phenomenon tied to Thanksgiving leftovers has firmly planted its roots here, growing year on year at an astonishing rate. In fact, Black Friday