Why SEO Still Matters—More Than Ever
With the rise of ChatGPT, AI-powered search tools, and voice assistants, the way people discover businesses is changing—but organic visibility remains the foundation. In fact, SEO is now playing a bigger role than ever before. As users turn to tools like ChatGPT and Microsoft Copilot for answers, these platforms are
How’s Your Digital Visibility Compared to Competitors?
Most businesses assume their online presence is “fine”—until they realise a competitor has taken over the top spots on Google, is running targeted YouTube ads, and has LinkedIn lead forms popping up in front of their own clients. If you haven’t looked at your competitive digital landscape in the last
Is Link Building Still Relevant in 2024
Google Algorithm Data Leak and Top-Ranking Factors In other hot news, someone got their hands on a large volume of documents that reveal how Google search is using or has used clicks, links, content and chrome data to determine rankings. Read More here: https://searchengineland.com/google-search-document-leak-ranking-442617 What we need to know: Links STILL matter. Shocking,
A Big Agency Built Our Website – so why do we have no traffic?
Last week I met with a fantastic organisation that is providing a service to a niche community. I was called in to help investigate the lack of traffic to the website. I have a couple of insightful workshop activities I like to run prospective clients through to give them an
The 10 Problems with SEO
Where do I start. SEO is the most complained about service when I speak with prospective clients. I hear so many bad experiences with SEO. It’s frustrating and it seems to be getting worse not better. SEO is quite complex and after 20 years of doing SEO what is clear is
SEO Best Practice for Migrating Your Site
When planning to migrate a website to a new look and feel, a responsive design or new Content Management System (CMS), it is important to approach it keeping the website goals in mind, and manage the risks to their website performance.