Why SEO Still Matters—More Than Ever
With the rise of ChatGPT, AI-powered search tools, and voice assistants, the way people discover businesses is changing—but organic visibility remains the foundation. In fact, SEO is now playing a bigger role than ever before. As users turn to tools like ChatGPT and Microsoft Copilot for answers, these platforms are
How’s Your Digital Visibility Compared to Competitors?
Most businesses assume their online presence is “fine”—until they realise a competitor has taken over the top spots on Google, is running targeted YouTube ads, and has LinkedIn lead forms popping up in front of their own clients. If you haven’t looked at your competitive digital landscape in the last
What Makes an Ad Actually Work – Anatomy of a Good Ad
You only have a few seconds—if that—to stop the scroll and get your message across. Miss the mark, and your ad fades into the background noise of the feed. It's what we call banner blindness, and it's real. People tune out anything that looks like “just another ad.” At PayPerClick, our
Why You’re Getting the Click, But Not the Sale
Sometimes the problem isn’t the campaign—it’s what happens after someone lands on your page. Confusing layouts, too many form fields, unclear offers, or mobile issues are quietly killing conversion rates. You’ve paid to get the click. Now’s the time to make sure your site is doing its part. Here are a
Google Ads – When Clicks Cost a Fortune
We’re seeing sharp increases in cost-per-click across most industries this year. For smaller budgets, that means strategy matters more than ever. Automated bidding strategies like Max Conversions can work brilliantly—if your account has a solid history of performance. But if you're still building data, it can burn through budget without
Spam Clicks and Google Performance Max—Still a Mess
Performance Max campaigns have plenty of potential, but we’re still seeing major issues with where ads are being served. In particular, many accounts are paying for traffic from outside Australia—even when they think they’ve geo-targeted correctly. There's even talk of legal action in the US over how Google delivers PMAX