What’s in Store for 2024?
Life has got to get easier. SURELY with all this tech and automation and AI? We want to focus on simplification and streamlining of all processes and reduction of friction points. This is the dream.
AI – Undoubtedly, we foresee ongoing exponential advancements in AI capabilities, necessitating businesses to adopt the technology and stay at the forefront of this swiftly changing landscape. There will be a tool to assist in every area of marketing – bring it on.
Create high quality EEAT content
What is going to happen when everyone is using AI to write all their content? It will be more important than ever that you can prove that your content is written by an expert HUMAN. Prove that author has Expertise, first-hand Experience, Authority, and Trust, so they deserve to be listened to.
Speed and Conversion Rate
You can’t afford to be slow or have poor user experiences. Don’t waste clicks to your site with poor UX. Fix and solve your website issues and improve your conversion rates.
Google Ads
We are all for progress – BUT keep you eye on performance.
- Google worldwide continues to make billions of dollars from Google Ads. $77 USD billion in the Q3 2023.
- Google will continue to push automation and AI in the platform reducing control and transparency.
- Google Reps continue to push account managers and business owners to implement features on the accounts – they have their own KPI’s for automation uptakes which are NOT always right for a business.
- Campaign managers need to be aware of poor and misleading default settings and hidden settings.
Read this article on everything we have been saying: Are you Being Manipulated by Google Ads. https://searchengineland.com/google-ads-manipulation-432089
That’s enough for now. Let’s have a break. Eat the pudding. Feel the sand between our toes and check out for a bit.
Until next year – and we can smash it out of the park. Many Blessings. Sue Blatchford.