CUB Marketing Award: A Night to Remember
This year, I had the privilege of being nominated for the inaugural CUB Marketing Award. While I didn’t take home the win, it was great honor to be nominated. Standing alongside some of the most inspiring business owners was a thrill—and a reminder of why I love this work. Shoutout to the incredible CUB
Tracking: Is Your Data Feeding the AI Beast?
The rise of AI and automation means ad platforms rely more than ever on the right signals to deliver results. Are you giving them what they need to optimise your campaigns?Track Everything That Matters: Make sure your website is set up to capture all the right metrics—don’t leave valuable data
Planning for 2025: Budget Smarter, Not Harder
Let’s get one thing straight: digital marketing is not “set and forget.”If your 2025 budget looks like your 2024 one, or the same budget MOM – we need to talk.Here’s why: consumer behaviour shifts, algorithms evolve, and seasonal trends demand dynamic planning. Sticking to static budgets means leaving money on
Diversify Your Marketing Platforms: Protect Your Business from Risk
Picture this: your marketing campaigns are thriving on one platform, delivering great results, and then—out of nowhere—it all stops. Maybe it’s an algorithm change, a suspension, or some technical issue that takes you offline or performance slumps.Diversifying where and how you advertise isn’t just about growing your reach; it’s about
Black Friday ≠ Christmas: The Growing Giant Down Under
Black Friday in Australia is no longer a warm-up act for Christmas—it’s the big show, and retailers are treating it as such. What was once a US phenomenon tied to Thanksgiving leftovers has firmly planted its roots here, growing year on year at an astonishing rate. In fact, Black Friday