PayPerClick

Conversion Rate Optimisation

Why You’re Getting the Click, But Not the Sale

Sometimes the problem isn’t the campaign—it’s what happens after someone lands on your page. Confusing layouts, too many form fields, unclear offers, or mobile issues are quietly killing conversion rates. You’ve paid to get the click. Now’s the time to make sure your site is doing its part.

Here are a few quick things to check:

    • Is your form mobile-friendly and easy to complete in under 10 seconds?
    • Is the value of your offer clear in the first 3 seconds?
    • Are there too many distractions competing with your main call-to-action?
    • What is showing above the fold and below the fold?
    • How does your page compare to the competition?

If it’s been a while since you’ve tested your landing pages or product flow, we’d recommend a UX review. Reach out to your account manager—we’ll take a look and give you practical advice on how to boost conversions.