AI Optimisation: The Future is Now
The way people discover businesses online is changing fast. Search is no longer just about keywords and rankings, it’s about how artificial intelligence tools like ChatGPT, Perplexity, and Google’s Search Generative Experience (SGE) read, understand, and present your content. That’s where AI Optimisation comes in. At PayPerClick, we specialise in aligning
Planning for 2025: Budget Smarter, Not Harder
Let’s get one thing straight: digital marketing is not “set and forget.”If your 2025 budget looks like your 2024 one, or the same budget MOM – we need to talk.Here’s why: consumer behaviour shifts, algorithms evolve, and seasonal trends demand dynamic planning. Sticking to static budgets means leaving money on
Diversify Your Marketing Platforms: Protect Your Business from Risk
Picture this: your marketing campaigns are thriving on one platform, delivering great results, and then—out of nowhere—it all stops. Maybe it’s an algorithm change, a suspension, or some technical issue that takes you offline or performance slumps.Diversifying where and how you advertise isn’t just about growing your reach; it’s about