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Google Analytics
Google Analytics

GA4 the Time is Now

Fellow business owners and marketers – we can no longer bury our heads in the sand and hang onto our beloved insightful Google Analytics Universal profiles and custom reports which we have spent endless days and years enjoying the valuable fruitful insights in a way we have become accustomed to.We must rise up and embrace the future – however scary and uncertain it may seem. We have no choice – so now is the time to make the best out of a bad situation and use the process to perform a tracking audit and prepare a new goal matrix of events and establish what conversions you want to focus on into the future. There is no looking back now.

NEXT STEPS

  1. Review existing goals and events
  2. Prepare an updated Goal Matrix
  3. Create new triggers in GTM
  4. Determine which events will be set as conversions.
  5. Create new Looker Studio Reports
  6. Have a stiff drink and move on.

It’s more complex for many than we would like, except for step 6. So please ensure this has been factored into your marketing activity and budget if it requires additional technical assistance.

Google Analytics 4 vs Universal the Benefits

This is what Google and (Chat.open.ai) are saying about the benefits of GA4.

Google Analytics 4 (GA4) is an improved version of Google Analytics Universal (UA) and offers several advantages over its predecessor. Here are some reasons why GA4 is considered better than UA:

  1. Better User-Centric Tracking
  2. Enhanced Data Privacy and Compliance
  3. Improved Data Analysis and Reporting
  4. Integration with Google Ads
  5. Future-Proofed: GA4 is the future of Google Analytics, and Google has indicated that it will be investing more in this platform in the years to come.

Pff. Talk to me when we have migrated all of our clients if we are feeling “better” about the forced migration.

 

GA4 countdown

 

 

 

 

 
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