PAYPERCLICK DIGITAL MARKETING 2023 NAUGHTY AND NICE LIST
Whoa, we just navigated the wild, wild wilderness 2023!
As we sit here, at the year’s grand finale, we’re like, “What just happened?” It’s been a rollercoaster ride, folks! We’re a little shell-shocked and worn out, trying to digest the crazy whirlwind that was the last 365 days. How did we even manage?
Digital Marketers were faced with many challenges. We had the mandatory GA4 upgrade in July, and let’s not forget the ongoing saga of Meta account lockouts and the complex recovery processes that felt like solving a Rubik’s Cube blindfolded.
Amidst the chaos, Black Friday was a superhero for many clients with record-breaking results. Lead Gen campaigns in Meta and LinkedIn – also delivered some stellar performances.
And then there’s Chat.GPT – the talk of the 2023! According to the latest available data, ChatGPT currently has around 180.5 million users. The website generated 1.7 billion visits in October 2023.
AI apps and services are popping up left and right, like a confetti explosion. Everyone was scrambling to claim their spot at the top. But hey, let’s not forget, being the first doesn’t guarantee a victory lap – just ask Alta Vista.
The PayPerClick 2023 Working in Digital – Naughty and Nice List
Naughty
GA4 Migration Woes: The migration to GA4 must be is labelled as the worst software migration in history.
Meta Lockout: Clients continuing facing issues accessing their accounts due to being locked out of their pages and accounts. Pure torture.
Google My Business Verification: How hard can they make it? Take a video while standing on one foot, holding a snow owl, reciting Shakespeare in front of your business signage.
Google Ads CPC Increase: What ever you do – don’t look compare cost per click YOY. Just stay focused on conversions and conversion rates.
Nice
SEO Performance. SEO the forgotten superpower continues to deliver great performance. The unsung hero. How much is your business investing in 2024?
LinkedIn Lead Generation: LinkedIn lead gen improved significantly driving a good volume of leads – now over to the clients to convert them.
Meta’s Event Promotions: We experienced great outcomes promoting Facebook events for our clients.
Meta’s Conversion API: CAPI allows advertisers to share data directly from their server/website platform/CRM with Facebook Ads manager. More feedback – better optimisation and results. A small mission to set up – but worth it.