Sue discusses 20 years of Digital Marketing
“Australian businesses are losing $5.46 billion in marketing wasted budgets like it’s ludicrous.” – Sue Blatchford
We are excited to announce that our very own Sue Blatchford was a guest speaker on the Managing Marketing podcast this week! It was a great honour for Sue to discuss the latest industry trends and insights with Darren Woolley, Founder and CEO of TrinityP3 Marketing Management Consultancy.
The podcast discusses the challenges and complexities of digital marketing, particularly in terms of the plethora of technology platforms and solutions available. We summarise the importance of being platform-agnostic and choosing the right channels to maximise budget allocation. We also highlight the need for marketers to be analytical and discerning when it comes to choosing the most effective strategies and not be swayed by the newest and shiniest object in the market. The 70/20/10 rule is recommended for testing and consolidating effective strategies.
Want to hear more about what Sue had to say, Click Here.