PayPerClick

How’s Your Digital Visibility Compared to Competitors?

Most businesses assume their online presence is “fine”—until they realise a competitor has taken over the top spots on Google, is running targeted YouTube ads, and has LinkedIn lead forms popping up in front of their own clients. If you haven’t looked at your competitive digital landscape in the last 6 months, you’re probably operating blind.

With tools like SEMrush, we can run a visibility audit that shows exactly where you stand—and more importantly, where you’re being outpaced. You might be ranking well for your brand name, but what about high-value non-branded terms that buyers are searching for? And are competitors bidding on your keywords while you’re sitting idle?

Here are a few red flags to look out for:

• • Are your competitors ranking above you for important industry terms?
    We’ll benchmark keyword rankings and spot gaps where you could easily gain ground.
  • Are you seeing their ads—but not yours—on social, Google, or YouTube?
    It’s a clear sign they’re investing in visibility while you may be underspending or under-targeting.
  • Are they using more advanced ad formats or expanded into new channels (e.g., LinkedIn Lead Gen, YouTube Video, or Display)?
    SEMrush helps surface which platforms your competitors are prioritising and how often they’re publishing content or running ads.
  • Are they bidding on your brand name?
    This is a common—and often overlooked—strategy that can quietly siphon away your most valuable traffic.

If any of this sounds familiar, let’s take a look. We can run a fast SEMrush report that gives you the full picture—organic rankings, ad activity, keyword gaps, backlink strength, and more. From there, we can map out how to take back lost ground and turn competitive pressure into competitive advantage.

Reach out to your account manager to request a Competitive Visibility Audit—it’s one of the fastest ways to find low-hanging opportunities for growth.

 

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